Head of Developer & PLG Marketing

Remote

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$185,000 – $250,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Software, Developer ToolsIndustries

Requirements

Candidates should have 7+ years of experience in developer marketing, growth marketing, or product-led growth roles, with a proven track record of driving bottom-up growth in B2B or API-first companies. Strong empathy for developers, familiarity with developer tools, and a deep understanding of growth loops, experimentation, and CRO are essential. Experience in high-growth environments and a creative, risk-taking mindset are also required. Preferred experience includes marketing to technical personas or API products, leading small teams, and familiarity with voice AI or LLM-based tooling.

Responsibilities

The Head of Developer & PLG Marketing will build and execute programs to reach, inspire, and enable developers globally, leading strategy for organic discovery including SEO, content, influencers, partnerships, and affiliates. They will drive web conversion rate optimization and funnel performance across the company's site and documentation, and partner with Product, Sales, and Support to understand the developer journey. This role also involves activating developer advocates and community members, owning top-of-funnel signup growth across paid and organic sources, and developing growth experiments to drive conversion, activation, and expansion. Collaboration with Product, Design, and Digital teams to optimize PLG levers and ensure smooth user transitions from signup to sales engagement are key responsibilities, leveraging data and experimentation to unlock new revenue paths and drive distribution through owned and earned channels.

Skills

Developer Marketing

PLG Marketing

Speech-to-Text (STT)

Text-to-Speech (TTS)

Speech-to-Speech (STS)

API

SEO

Content Marketing

Influencer Marketing

Partnership Marketing

Affiliate Marketing

Conversion Rate Optimization

Funnel Optimization

Product Marketing

Sales Enablement

Community Management

Growth Marketing

Paid Acquisition

Organic Acquisition

Deepgram

Speech recognition APIs for audio transcription

About Deepgram

Deepgram specializes in artificial intelligence for speech recognition, offering a set of APIs that developers can use to transcribe and understand audio content. Their technology allows clients, ranging from startups to large organizations like NASA, to process millions of audio minutes daily. Deepgram's APIs are designed to be fast, accurate, scalable, and cost-effective, making them suitable for businesses needing to handle large volumes of audio data. The company operates on a pay-per-use model, where clients are charged based on the amount of audio they transcribe, allowing Deepgram to grow its revenue alongside client usage. With a focus on the high-growth market of speech recognition, Deepgram is positioned for future success.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$100.5MTotal Funding

SERIES_BCompany Stage

Data & Analytics, AI & Machine LearningIndustries

51-200Employees

Benefits

Comprehensive Health Plans

FSA Health Matching up to $1,000

Work from Home Ergonomic Stipend

Healthy Food & Snacks in offices

Community Groups

Unlimited Vacation

Risks

Increased competition from open-source solutions like OpenAI's Whisper threatens market share.

Recent layoffs suggest potential financial instability or strategic restructuring challenges.

Integration of Poised may cause disruptions in service or product development.

Differentiation

Deepgram's APIs offer fast, accurate, and scalable speech recognition solutions.

The acquisition of Poised enhances Deepgram's real-time feedback capabilities in virtual meetings.

Aura API provides low-latency, human-like voice models for conversational AI agents.

Upsides

Strategic partnership with Clarifai accelerates AI application development and market expansion.

Aura API positions Deepgram to capitalize on real-time conversational voice AI trends.

Deepgram's technology is used by large enterprises like NASA, indicating strong market trust.

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