Roofr

Senior Growth Product Manager, Growth

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Construction Tech, CRM SoftwareIndustries

Requirements

Candidates must possess at least 3 years of product management experience, with a minimum of 2 years specifically within Growth pods or equivalent. A strong understanding of PLG and PLS motions, proficiency in SQL and analytics tools like Amplitude, Mixpanel, or Segment, and experience designing and analyzing A/B tests with statistical significance are essential. A customer-obsessed and growth-oriented mindset, coupled with the ability to prioritize customer problems with sound reasoning, is required. Experience with SMBs/Prosumers/Verticals and a proven track record of driving measurable growth are considered bonuses. The ideal candidate is willing to dive deep into AI evaluations and incorporate AI into application workflows.

Responsibilities

The Senior Growth Product Manager will own Roofr's Activation and Adoption roadmap and execution, identifying opportunities and prioritizing high-value initiatives to improve product discoverability and user activation. Responsibilities include understanding customers through continuous discovery and quantitative analysis, reducing friction, and highlighting product value to create delightful experiences that encourage organic expansion. The role involves translating data insights and user research into product hypotheses, designing and running A/B tests, and being accountable for the Growth pod's outputs. Collaboration with Marketing, Sales, and core EPDD teams to evangelize product adoption goals is key, as is focusing on critical growth KPIs and building/implementing AI evaluations for feature enhancement.

Skills

Product Management
Growth Marketing
Customer Acquisition
User Adoption
AI Features
Product Roadmapping
Customer Discovery
User Experience
CRM

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$42.6MTotal Funding
SERIES_ACompany Stage
Industrial & Manufacturing, Enterprise SoftwareIndustries
51-200Employees

Benefits

Medical, dental & vision insurance
Remote first with support for autonomous work
1 Friday off per month
Company wide paid shutdown between Christmas and New Years
Flexible and unlimited time off
12 annual holidays
Learning & development opportunities
Monthly co-working space reimbursement
Home office setup & reimbursement
2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.
Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.
Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.
Roofr's platform offers professional proposals with client signature capture, streamlining approvals.
Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.
Partnership with CertainTeed enhances Roofr's market reach and contractor support.
Integration with CompanyCam improves project management and digital sales solutions.

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