GTM Strategist (SF) at Persona

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Identity VerificationIndustries

Requirements

Not specified

Responsibilities

Create, support, and drive a variety of projects to completion
Analyze Sales and Partnerships teams’ performance across different deal verticals, sizes, and profiles, and suggest recommendations to improve output and close gaps
Partner with Leadership and the Field in the deployment of GTM motions for new segments and use cases
Identify the highest leverage problems facing the Sales and Partnerships teams with limited direction, and organize projects to address them
Deep-dive into end-to-end processes and construct alterations that lead to better Field and Customer experiences
Analyze, design, gain consensus, and deploy organizational structures on a quarterly basis, supporting Persona’s rapid growth
Manage sales capacity and productivity models to ensure maximum output for Persona’s revenue growth goals
Work closely with the Persona Enablement team to determine the programs needed to support the Field
Responsible for weekly forecast across a variety of Persona Sales and Partnerships teams
Partner with R&D to determine the tools needed to support the Field

Skills

GTM Strategy

Sales Analytics

Business Analytics

Forecasting

Organizational Design

Process Improvement

Project Management

Data Analysis

Enablement Programs

Capacity Planning

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$211.6MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.

Over-reliance on synthetic data may degrade identity verification accuracy.

Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.

The company integrates advanced link analysis to detect risky user connections.

Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.

INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.

Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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