Included Health

GTM Enablement Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Health Tech, SaaSIndustries

Employment Type

Full-Time

Role Overview

The Go-To-Market Enablement Manager will be a critical partner to both the Growth Organization (Ex.: Business Development Representatives, Sales, Consultant Relations) and Client Organization (Ex.: Client Onboarding and Client Success). This role will develop and deliver comprehensive enablement programs that equip market-facing teams with the knowledge, skills, and tools needed to drive consistent performance, revenue growth, client retention, and expansion.

This role will have end-to-end responsibility for enabling GTM teams across a broad range of topics, including deep product knowledge, role-specific skills, and operational and process updates by designing and delivering onboarding and ongoing role-specific curriculum, incorporating external professional development programs, streamlining knowledge management practices, and driving applied learning and certification initiatives. This also includes enabling teams on critical GTM technologies such as Salesforce, HubSpot, and other sales and marketing tools.

This is a dynamic role for an agile individual who can adapt to rapidly changing work environments, including the integration of AI in project management, content development, and facilitation. The ideal candidate has a deep understanding of the sales process, client lifecycle, methodologies, and tools, and a proven track record of creating effective GTM enablement programs that deliver results. They understand the dynamic nature of service delivery and the need for real-time information sharing that instills confidence internally and with clients. They thrive in ambiguity and can operate effectively in a matrixed environment with excellent communication and presentation skills. The role reports to the Director, GTM Enablement.

Key Responsibilities

  • Stakeholder Partnership:
    • Cultivate and maintain strong relationships with leadership and team members across both Growth and Client Organizations to understand their needs and strategically align enablement priorities.
    • Serve as a trusted partner on GTM enablement best practices, ensuring effective execution and accountability throughout the enablement cycle.
  • Cross-Functional Alignment & Collaboration:
    • Collaborate with Business Operations, Marketing, Product, and other relevant teams and cross-functional service delivery partners to align enablement priorities, objectives, and establish shared execution plans.
    • Partner with subject-matter experts to develop and deliver impactful enablement content that turns strategy into high-performing execution of the strategy within both the Growth and Client Organizations.
  • Develop & Deliver Enablement Programs:
    • Design and execute comprehensive enablement programs, including onboarding, role-specific training, and applied learning to reinforce knowledge retention and skills application translating enablement into action and business outcomes.
  • Content Creation & Knowledge Management:
    • Co-create and manage high-quality GTM enablement content, such as playbooks and best practices documentation.
    • Partner with the GTM Enablement Coordinator to maintain a knowledge repository and learning management system for easy access to resources, tools and training.
  • Measurement & Impact:
    • Partner with Business Operations to understand areas for improvement within the Growth and Client Organizations and provide data-driven enablement recommendations.
    • Track and measure the effectiveness of enablement programs using key metrics to inform continuous improvement.
    • Regularly report insights to Growth and Client Organization leadership and the GTM Enablement team.
  • Project Management & Execution:
    • Drive enablement initiatives from conception to completion, demonstrating strong project management skills to navigate the organization, build consensus, and ensure successful delivery.

Key Qualifications

  • Experience:
    • 4+ years of experience in GTM Enablement or Training, focused on both pre- and post-sales teams and processes.

Skills

Go-To-Market Strategy
Sales Enablement
Client Success
Onboarding
Curriculum Development
Knowledge Management
Salesforce
HubSpot
AI Integration
Project Management
Content Development
Facilitation
Sales Process
Client Lifecycle
Communication
Presentation Skills

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters
2020Year Founded
$337.5MTotal Funding
GROWTH_EQUITY_VCCompany Stage
HealthcareIndustries
51-200Employees

Benefits

Along with comprehensive medical, dental and vision plans; all employee spouses and children can access Included Health services at no cost. For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees.

Risks

Competition from Teladoc and Amwell threatens market share.
Post-merger integration challenges could affect service delivery.
Regulatory scrutiny on telehealth may impact operational flexibility.

Differentiation

Included Health offers integrated primary and behavioral health services.
They provide 24/7 on-demand care with diverse providers.
Their data-driven approach enhances healthcare outcomes and reduces costs.

Upsides

Rising demand for telehealth boosts Included Health's virtual care services.
Employers investing in healthcare benefits expand Included Health's client base.
Value-based care models align with Included Health's focus on outcomes.

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