Sales Enablement Manager

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Sales Technology, Marketing TechnologyIndustries

Requirements

Candidates should have 5+ years of experience in Sales Enablement, Outbound Sales, Account Management, or Sales Coaching with a proven track record of driving revenue impact. A deep understanding of outbound sales strategies, expansion playbooks, and upsell motions within high-growth environments is required, along with familiarity with sales methodologies like Challenger, Sandler, Command of the Message, or MEDDIC. A strong data-driven mindset, experience measuring enablement impact through performance metrics and KPIs, and proficiency in enablement tools such as LMS, Gong, Outreach, Salesforce, and Apollo.io are also necessary. High emotional intelligence, resilience, a scrappy and self-motivated approach, and exceptional facilitation and content creation skills are preferred.

Responsibilities

The GTM Enablement Manager will develop and implement comprehensive playbooks covering process, talk tracks, systems, and best practices for Account Managers and Sales to achieve revenue targets. They will design and facilitate new hire onboarding bootcamps, call review scorecards, and ongoing enablement programs. This role involves partnering with Sales Managers to coach and upskill their teams, leveraging call listening sessions and data-driven insights to refine messaging and execution. They will also launch and track the success of enablement programs, ensuring alignment with business objectives and optimizing based on performance metrics and OKRs. Collaboration with Sales Leadership, RevOps, Sales Operations, and Product Marketing is key to align enablement programs with business needs and go-to-market strategies. The manager will also drive the adoption of sales tools such as Outreach, Gong, Salesforce, and Apollo.io to optimize outbound and upsell motions.

Skills

Sales Enablement

Go-to-Market Strategy

Sales Training

Onboarding

Playbook Development

Performance Measurement

Outbound Sales

Upselling

B2B Sales

SaaS

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$244.3MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.

New executive hires could lead to strategic shifts misaligned with customer expectations.

Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.

The platform integrates sales intelligence with engagement tools in one unified solution.

Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.

The company raised $250 million, reaching a valuation of $1.6 billion.

Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

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