BlueCat

Enablement Program Manager

Canada

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Network Operations, Enterprise Software, BiotechnologyIndustries

Requirements

Candidates should have at least 5 years of experience in Sales Enablement with a deep understanding of B2B sales processes, particularly complex or solution selling. Experience enabling both technical and non-technical sales roles is required, along with strong facilitation and instructional design skills. Familiarity with CRM (Salesforce), sales enablement platforms, and performance analytics is also necessary.

Responsibilities

The Enablement Program Manager will lead enablement efforts for portfolio offerings, sales conversion strategies, and cross-sell initiatives, partnering with Sales Leadership, Product Marketing, and Product Management. Responsibilities include developing go-to-market readiness plans, creating sales playbooks, equipping the sales team with tools and messaging for conversion, building targeted enablement plans for cross-selling, and delivering technical training on product capabilities. The role also involves leveraging sales enablement platforms, measuring program impact, and acting as a liaison between field teams and corporate functions.

Skills

Program Management
Sales Enablement
Go-to-Market Strategy
Product Marketing
Product Management
Sales Strategy
Cross-selling
Technical Sales
Value Proposition
Competitive Positioning
Buyer Personas
Use Cases
Sales Playbooks

BlueCat

Provides Adaptive DNS and network security solutions

About BlueCat

BlueCat Networks provides Adaptive DNS solutions that improve network security, efficiency, and management of hybrid cloud environments. Their products include DNS, DHCP, and IPAM solutions, which help businesses automate network functions, minimize risks, and comply with industry standards. Unlike many competitors, BlueCat focuses on transforming DNS into a security asset, enabling organizations to quickly identify and address network threats. The company aims to support enterprises in their digital transformation efforts by offering a unified view of their network, simplifying tasks for DevOps and NetOps teams through automation.

Toronto, CanadaHeadquarters
2001Year Founded
$27MTotal Funding
SERIES_BCompany Stage
Enterprise Software, CybersecurityIndustries
501-1,000Employees

Benefits

Professional Development Budget
Wellness Program
Employee Recognition Program

Risks

Integration challenges from LiveAction acquisition may disrupt operations and customer service.
Expansion in APAC exposes BlueCat to competition from established local players.
Zero Trust DNS introduction may face resistance, slowing adoption rates.

Differentiation

BlueCat specializes in Adaptive DNS, enhancing network security and hybrid cloud management.
Their solutions automate network functions, reducing risks and ensuring compliance.
BlueCat transforms DNS into a robust defense line, rapidly detecting network threats.

Upsides

Increased demand for hybrid cloud solutions boosts need for BlueCat's DNS management tools.
Zero Trust security models create opportunities for BlueCat's DNS-based security solutions.
Acquisition of LiveAction enhances BlueCat's network performance monitoring capabilities.

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