Manager II, Product Marketing Enablement

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Job Summary: Apollo.io is a leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally. The company provides sales and marketing teams with verified contact data and tools to engage and convert prospects into customers. As Manager, GTM Product Marketing, you’ll report to the Head of PMM and partner with the GTM Enablement team to bridge the gap between product offerings and revenue success. You will develop and execute strategies that empower the sales force with the knowledge, tools, and content needed to effectively communicate Apollo.io's value proposition.

Responsibilities

• Partner with the GTM enablement team to support the revenue organization, collaborating closely with product and marketing teams.
• Train the enablement team on new products or features.
• Develop and create compelling sales assets and customer stories aligned with Apollo.io’s multi-product positioning and messaging.
• Develop and co-lead enablement sessions for all GTM teams on upcoming product launches and releases.
• Create and maintain competitive intelligence resources to help sales teams effectively position Apollo.io against competitors.
• Analyze the effectiveness of go-to-market enablement initiatives and assets, continuously optimizing strategies based on feedback and performance metrics.

Qualifications

• 5–8 years of experience in B2B SaaS Product Marketing, with a strong focus on GTM Enablement Programs.
• Strong strategic thinking and problem-solving skills, with the ability to translate complex product information into clear, concise, and compelling sales materials.
• Demonstrated success in developing and executing sales enablement programs that drive measurable results.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience collaborating with sales teams to understand their needs and deliver effective solutions.
• Familiarity with sales enablement tools and platforms (e.g., Highspot, Gong, Apollo.io).
• Adaptability and a continuous improvement mindset to thrive in a fast-paced, evolving environment.

Company Information

Apollo.io is a rapidly growing SaaS company, having raised approximately $250 million and valued at $1.6 billion. It is backed by top-tier investors including Sequoia Capital and Bain Capital Ventures. The company provides sales and marketing teams with access to verified contact data and tools to engage and convert prospects into customers. JD Sherman, the former President and COO of Hubspot, serves on the company’s board.