GTM Enablement Lead
KustomerSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Marketing & AdvertisingIndustries
Requirements
Candidates should possess 5–8 years of experience in B2B SaaS Product Marketing, with a strong focus on GTM Enablement Programs, and demonstrate strategic thinking and problem-solving skills to translate complex product information into clear sales materials. They should have a proven track record of developing and executing successful sales enablement programs, along with the ability to manage multiple projects and meet deadlines, and familiarity with sales enablement tools and platforms such as Highspot, Gong, and Apollo.io.
Responsibilities
As Manager, GTM Product Marketing, the individual will partner with the GTM enablement team to support the revenue organization, collaborating closely with product and marketing teams to ensure successful execution. They will train the enablement team on new products and features, develop and create compelling sales assets and customer stories aligned with the company's messaging, develop and co-lead enablement sessions for product launches, create and maintain competitive intelligence resources, and analyze the effectiveness of go-to-market enablement initiatives and assets, continuously optimizing strategies based on feedback and performance metrics.
Skills
B2B SaaS Product Marketing
GTM Enablement Programs
Sales Enablement
Content Development
Competitive Intelligence
Strategic Thinking
Problem-Solving
Project Management
Apollo.io
Sales intelligence and engagement platform
About Apollo.io
Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.
Key Metrics
San Francisco, CaliforniaHeadquarters
2015Year Founded
$244.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees