SentiLink

Growth Marketing Operations

Austin, Texas, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Identity Verification, Risk SolutionsIndustries

Job Description: Outreach Strategy Lead

Location Type: Remote Employment Type: Full-Time


About Us

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact confidently with one another. By building the future of identity verification in the United States and reinventing the currently clunky, ineffective, and expensive process, we believe strongly that the future will be 10x better.

We’ve had tremendous traction and are growing extremely quickly. Our real-time APIs have helped verify hundreds of millions of identities, beginning with financial services. In 2021, we raised a $70M Series B round, led by Craft Ventures to rapidly scale our best-in-class products. We’ve earned coverage and awards from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50 list consecutively since 2023. Last but not least, we’ve even been a part of history -- we were the first company to go live with the eCBSV and testified before the United States House of Representatives.


Role

SentiLink is looking for a proactive builder to design and execute our outreach strategy from the ground up. This is a unique chance to create and own a new function while getting hands-on with the tools and processes that will set you up for success. We need someone who’s not only technically savvy enough to dive into the details but also motivated to drive real business growth.

You’ll blend hands-on business development with a strong operational mindset, ensuring our outreach, pipeline management, and growth strategies are both high-impact and efficient. You’ll be part of the Marketing team and collaborate closely with Sales to identify and engage potential buyers, and build the technical infrastructure that powers outreach efforts.

This is a remote, U.S. based role.


Responsibilities

  • Build and run the process for generating qualified opportunities from the ground up.
  • Own the setup and administration of automations, sequences, and workflows that facilitate a smooth prospect journey.
  • Identify opportunities by uncovering new segments and strategies to generate prospects.
  • Leverage prospecting tools such as LinkedIn Sales Navigator, ZoomInfo, HubSpot, and other sales enablement platforms.
  • Collaborate closely with Sales Teams to ensure quality of new pipeline.
  • Develop and enforce best practices for lead segmentation, routing, and scoring.
  • Demonstrate strong selling, influencing, and relationship-building skills to win prospects over.

Requirements

  • Direct experience in an SDR, BDR, or Sales function.
  • Experience setting up and maintaining prospecting platforms, like Salesforce, Outreach.io, Sales Navigator, and Zoominfo.
  • Detail-oriented, process-driven, and comfortable building out structures from scratch.
  • Skilled at analyzing data to drive iterative improvements.
  • Ability to own goals, break them down into actionable plans, and execute independently.
  • Candidates must be legally authorized to work in the United States and must live in the United States.

Salary Range

$80,000/year - $130,000/year + equity + benefits


Perks

  • Employer paid group health insurance for you and your dependents
  • 401(k) plan with employer match (or equivalent for non US-based roles)
  • Flexible paid time off
  • Regular company-wide in-person events
  • Home office stipend, and more!

Corporate Values

  • Follow Through
  • Deep Understanding
  • Whatever It Takes
  • Do Something Smart

Skills

Growth Marketing
Marketing Operations
Outreach Strategy
Business Development
Operational Mindset
Pipeline Management
Technical Infrastructure
Automation

SentiLink

Machine learning solutions for identity fraud detection

About SentiLink

SentiLink provides solutions to help financial institutions prevent identity fraud. Their main product uses machine learning models to detect fraudulent activities during the application process. By analyzing data and reviewing cases with a team of risk analysts, SentiLink offers insights that help clients make informed decisions about approving customers. What sets SentiLink apart from competitors is their ability to adapt their products to various types of fraud and customize them to meet the specific needs of each client. The goal of SentiLink is to enable financial institutions to minimize fraud losses while maintaining a positive customer experience.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$81.7MTotal Funding
SERIES_BCompany Stage
Fintech, AI & Machine Learning, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Home Office Stipend

Risks

Sophisticated fraud techniques may outpace SentiLink's current detection capabilities.
Dependence on high-quality data could impact fraud detection effectiveness if data quality declines.
Intense competition in the fintech sector may threaten SentiLink's market position.

Differentiation

SentiLink specializes in detecting synthetic identities using proprietary machine learning models.
The company offers customizable solutions that integrate seamlessly with clients' existing systems.
SentiLink's Facets tool provides feature-specific intelligence to enhance fraud detection accuracy.

Upsides

Growing demand for synthetic identity fraud detection boosts SentiLink's market potential.
Partnerships with Scienaptic AI and Persona enhance SentiLink's fraud detection capabilities.
API-based solutions allow SentiLink to offer seamless integration and customization.

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