Growth Marketing Operations

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Identity Verification, Risk SolutionsIndustries

Requirements

Candidates must have direct experience in an SDR, BDR, or Sales function and experience setting up and maintaining prospecting platforms like Salesforce, Outreach.io, Sales Navigator, and Zoominfo. They should be detail-oriented, process-driven, comfortable building structures from scratch, skilled at analyzing data for iterative improvements, and able to own goals, break them down into actionable plans, and execute independently. Legal authorization to work in the United States and residing within the US is mandatory.

Responsibilities

The Growth Marketing Operations role involves building and running the process for generating qualified opportunities from the ground up. This includes owning the setup and administration of automations, sequences, and workflows to facilitate a smooth prospect journey. Responsibilities also include identifying opportunities by uncovering new segments and strategies, leveraging prospecting tools like LinkedIn Sales Navigator, ZoomInfo, and HubSpot, and collaborating closely with Sales Teams to ensure the quality of new pipeline. Additionally, the role entails developing and enforcing best practices for lead segmentation, routing, and scoring, and demonstrating strong selling, influencing, and relationship-building skills.

Skills

Growth Marketing

Marketing Operations

Outreach Strategy

Business Development

Operational Mindset

Pipeline Management

Technical Infrastructure

Automation

SentiLink

Machine learning solutions for identity fraud detection

About SentiLink

SentiLink provides solutions to help financial institutions prevent identity fraud. Their main product uses machine learning models to detect fraudulent activities during the application process. By analyzing data and reviewing cases with a team of risk analysts, SentiLink offers insights that help clients make informed decisions about approving customers. What sets SentiLink apart from competitors is their ability to adapt their products to various types of fraud and customize them to meet the specific needs of each client. The goal of SentiLink is to enable financial institutions to minimize fraud losses while maintaining a positive customer experience.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$81.7MTotal Funding

SERIES_BCompany Stage

Fintech, AI & Machine Learning, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Home Office Stipend

Risks

Sophisticated fraud techniques may outpace SentiLink's current detection capabilities.

Dependence on high-quality data could impact fraud detection effectiveness if data quality declines.

Intense competition in the fintech sector may threaten SentiLink's market position.

Differentiation

SentiLink specializes in detecting synthetic identities using proprietary machine learning models.

The company offers customizable solutions that integrate seamlessly with clients' existing systems.

SentiLink's Facets tool provides feature-specific intelligence to enhance fraud detection accuracy.

Upsides

Growing demand for synthetic identity fraud detection boosts SentiLink's market potential.

Partnerships with Scienaptic AI and Persona enhance SentiLink's fraud detection capabilities.

API-based solutions allow SentiLink to offer seamless integration and customization.

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