Growth Marketing Manager- Vietnam at Binance

South East Asia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, BlockchainIndustries

Requirements

Bilingual English/Vietnamese is required to coordinate with overseas partners and stakeholders
Bachelor’s degree in Marketing, Business, or related field preferred
3+ years of working experience with integrated marketing campaigns
Strong understanding of branding, performance marketing and analytics
Proven track record of driving successful paid social campaigns with measurable ROI
Experience working in agency or in-house digital marketing teams preferred
Excellent communication and interpersonal skills to train and collaborate with team members
Self-starter with ability to manage multiple campaigns and priorities in a fast-paced environment
Experience with graphic editor software such as Figma or Photoshop
Familiar with Microsoft Excel, Google Sheets, and data visualization tools e.g. Tableau, Google Analytics, campaign management platforms, ad tech tools
User-focused and product-driven mindset
Familiar with Blockchain technology or the fin-tech sector is a plus
Strong attention to KPIs and deadlines

Responsibilities

Responsible for growth indicators, especially proficient in designing user growth activities
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data
Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth
Build, manage and optimize paid social campaigns across TikTok, Meta (Facebook & Instagram), Twitter, and etc
Analyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively
Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
Coordinate online/offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotions
Help gather and analyze competitor insights, trends, and data
Spot trends and apply ideas to crypto/blockchain

Skills

Key technologies and capabilities for this role

Email MarketingData AnalysisTikTokMetaFacebookInstagramTwitterPaid Social CampaignsUser GrowthLifecycle ManagementROI OptimizationLead GenerationCompetitor AnalysisCryptoBlockchain

Questions & Answers

Common questions about this position

What experience is required for the Growth Marketing Manager role?

Candidates need 3+ years of working experience with integrated marketing campaigns, a proven track record of driving successful paid social campaigns with measurable ROI, and experience working in agency or in-house digital marketing teams preferred.

Is bilingual proficiency required for this position?

Yes, bilingual English/Vietnamese is required to coordinate with overseas partners and stakeholders.

What is the location or work arrangement for this role?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Growth Marketing Manager role?

A strong candidate has a Bachelor’s degree in Marketing or Business preferred, strong understanding of branding, performance marketing and analytics, excellent communication skills, self-starter ability in a fast-paced environment, and familiarity with tools like Figma, Photoshop, Excel, Google Sheets, Tableau, and Google Analytics.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees