Growth Marketer BeNeLux at Comfy

Amsterdam, North Holland, Netherlands

Comfy Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Messaging, Communications, MarTech, TechnologyIndustries

Requirements

  • Ability to thrive in a small, driven team with big ambitions, enjoying freedom, responsibility, and growth over strictly defined tasks
  • Strategic thinking combined with hands-on execution skills
  • Experience or proficiency in Account-Based Marketing (ABM) for targeted campaigns
  • Expertise in email marketing and marketing automation tools like HubSpot, Salesforce, or Marketo
  • Knowledge of SEO and AI-Optimised (AIO) content
  • Skills in branding and content marketing for thought leadership, conversion, and customer retention
  • Capability to oversee full-funnel marketing from first contact to sales-qualified lead
  • Strong market research and analysis skills for target markets, opportunities, and risks
  • Experience managing PPC, paid social, and paid media channels with positive ROI
  • Proficiency in campaign launches, analysis, reporting, and presenting outcomes to stakeholders
  • Budget ownership and strategic spending management

Responsibilities

  • Drive pipeline growth, optimise digital performance, and build a data-driven growth engine, including the ABM programme
  • Collaborate with Head of Marketing - Europe, European marketing team, and sales teams for Netherlands & Belgium-Luxembourg to co-develop and fully own end-to-end execution of digital growth strategy
  • Execute Account-Based Marketing (ABM) campaigns targeted at specific accounts within ICP, in close collaboration with local sales teams
  • Build intelligent email marketing flows and marketing automation for customer communication and new business
  • Optimise content for SEO and AI platforms (AIO)
  • Develop branding and content marketing, including thought leadership and conversion-oriented content for all funnel stages and customer retention
  • Oversee and continuously improve the full-funnel customer journey from first contact to sales-qualified lead
  • Conduct market research and analysis to understand target markets, opportunities, risks, and align with local marketing strategy
  • Manage marketing budget for BeNeLux, focusing on PPC, paid social, and events to ensure positive ROI
  • Support product launches, analyse campaign effectiveness, and report outcomes to stakeholders
  • Take full responsibility for all marketing activities in the BeNeLux region

Skills

Account-Based Marketing
ABM
Growth Marketing
Digital Performance Optimization
Data-Driven Marketing
Pipeline Growth
Marketing Strategy
Sales Collaboration

Comfy

SaaS platform for smart building management

About Comfy

Comfy provides a Software-as-a-Service (SaaS) platform that enhances workplace productivity, safety, and overall experience in the smart building market. The platform connects employees to essential information and services, allowing corporate real estate leaders to manage their global portfolios effectively. By utilizing data analytics and Internet of Things (IoT) technology, Comfy helps organizations make informed decisions to optimize space usage and improve employee well-being. The company differentiates itself through strong partnerships with companies like SAP and Salesforce, aiming to create better work environments for employees.

Oakland, CaliforniaHeadquarters
2013Year Founded
$19.3MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Enterprise Software, Real EstateIndustries
51-200Employees

Benefits

Market-leading software application centered on improving the workplace experience
Take-what-you-need vacation policy
Competitive salaries
Generous medical, dental and vision insurance
Matching 401k policy
Frequent team events (costumes optional)

Risks

Emerging competitors may challenge Comfy's market position.
Rapid tech advancements require significant R&D investment for Comfy.
Data privacy concerns could lead to regulatory challenges for Comfy.

Differentiation

Comfy integrates IoT and data analytics for smart building solutions.
Partnerships with SAP and Salesforce enhance Comfy's platform capabilities.
Comfy's SaaS model offers scalable solutions for global real estate portfolios.

Upsides

Growing demand for hybrid work solutions boosts Comfy's market potential.
Launch of Insights Access API strengthens Comfy's data analysis capabilities.
Advanced data analytics support informed decision-making in real estate.

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