[Remote] Senior Lifecycle Marketing Manager at Brightwheel

Only, Tennessee, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Early Education, EdTech, SaaSIndustries

Requirements

Bachelor’s degree in Marketing or related field
4+ years of relevant experience in Lifecycle, CRM, or Retention Marketing
At least 2 years managing people
Proven success designing and executing multi-channel lifecycle programs that drive conversion and retention
Deep experience with marketing automation and CRM tools (e.g., HubSpot, Iterable, Marketo, or equivalent)
Strong analytical and problem-solving skills
Seasoned lifecycle or CRM marketing leader with deep understanding of customer journeys, marketing automation, and data-driven personalization
Natural people leader who can coach, inspire, and grow high-performing marketers
Blend of creativity, analytical rigor, and operational discipline
Excels at cross-functional collaboration, prioritizing and executing projects
Outstanding communicator able to influence stakeholders at all levels
Passionate about Early Childhood Education

Responsibilities

Develop and own full-funnel lifecycle strategies: Lead lifecycle marketing across the customer journey—from lead nurture through retention, upsell, and reactivation—to drive engagement and long-term customer value
Design and optimize cross-channel journeys: Oversee the creation, launch, and continuous improvement of automated programs across email, in-app, SMS, and push that engage prospects and customers at scale
Drive segmentation and personalization strategy: Develop segmentation, personalization, and automation strategies that drive conversion, engagement, and long-term customer value
Lead and develop the team: Manage and mentor two direct reports, fostering a culture of innovation, accountability, and continuous learning; establish clear goals, performance metrics, and scalable processes for growth
Measure and optimize performance: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts
Partner with cross-functional teams to build dashboards and attribution models that track impact on pipeline, activation, and retention
Collaborate across teams: Work closely with Demand Generation, Product Marketing, Sales, and Product to ensure cohesive customer experiences and alignment to company goals

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCRMMarketing AutomationCustomer JourneysData-Driven PersonalizationRetention MarketingOnboardingExpansion MarketingCross-Functional Collaboration

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, Brightwheel is a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What skills and experience are required for the Senior Lifecycle Marketing Manager role?

The role requires being a seasoned lifecycle or CRM marketing leader with deep understanding of customer journeys, marketing automation, and data-driven personalization, plus experience in strategy, execution, people leadership, cross-functional collaboration, and communication.

What is the company culture like at Brightwheel?

The team is passionate, talented, and customer-focused, embodying Leadership Principles in work and culture.

What makes a strong candidate for this position?

Strong candidates are experienced lifecycle marketing leaders passionate about Early Childhood Education, skilled in building strategies, leading teams of two direct reports, driving personalization, and collaborating cross-functionally.

Brightwheel

Childcare management software for preschools

About Brightwheel

Brightwheel provides childcare management software specifically designed for preschools and childcare centers. The platform simplifies various administrative tasks such as sign-in and sign-out procedures, billing, and communication with families, allowing educators and staff to save time each month. Users have reported that 90% of preschools using Brightwheel experience an increase in timely payments, while 95% of administrators and staff note improved communication with families. Brightwheel operates on a subscription-based model, where childcare centers pay a regular fee to access the software. Its user-friendly interface and strong customer service set it apart from competitors, making it a top choice in the educational technology market. The goal of Brightwheel is to enhance the efficiency of childcare management and foster better relationships between centers and families.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$86.4MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

201-500Employees

Benefits

Competitive base salary

Equity

Premium medical, dental, & vision coverage

Paid parental leave

Flexible PTO policy

Wellness & productivity stipend

Learning & development stipend

Risks

Increased competition from AI-powered tools like Clay could challenge Brightwheel's market position.

Integration challenges from acquiring Experience Early Learning may disrupt service quality.

Rapid valuation increase to $600 million may attract scrutiny and pressure for growth.

Differentiation

Brightwheel offers an all-in-one platform for childcare management and communication.

The platform is highly rated, earning the title of #1 childcare software.

Brightwheel's integration with QuickBooks enhances financial monitoring for childcare centers.

Upsides

Brightwheel's acquisition of Experience Early Learning expands its educational offerings.

The $55M Series C funding round boosts Brightwheel's growth potential and market reach.

Brightwheel's platform improves timely payments and communication for 90% of its users.

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