[Remote] GEO Strategy Lead at Jasper

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years in SEO or content strategy with proven impact on visibility and pipeline outcomes
Deep experience building growth-oriented content strategies that deliver measurable business impact
Strong ability to guide marketers through strategic transitions, from SEO to AEO/GEO
Expertise in auditing, strategy design, and operationalizing content programs at scale
Proficiency with analytics and SEO platforms (Google Analytics, GSC, Ahrefs, SEMrush, HubSpot, Salesforce)
Familiarity with structured data, schema, entity optimization, and emerging AEO/GEO practices
Strong executive communication and workshop facilitation skills

Responsibilities

Help marketing teams evolve from traditional SEO to AEO/GEO, expanding visibility across search, answer, and generative platforms
Conduct comprehensive audits of content, visibility, and entity architecture to identify growth levers and readiness for emerging search surfaces
Prioritize opportunities based on impact to organic reach, conversions, and pipeline generation
Lead workshops with stakeholders to define measurable growth outcomes and visibility goals
Architect integrated content and entity strategies that strengthen brand authority and align with marketing objectives
Collaborate with Technical Architects to operationalize strategies through AI-driven workflows, structured content models, and scalable systems
Translate strategies into actionable roadmaps, KPIs, and guardrails that ensure execution delivers measurable performance
Own and optimize measurement frameworks for visibility, engagement, and conversion across SERPs, answer engines, and generative results
Integrate AEO/GEO into broader growth programs, designing structured journeys, CTAs, and distribution models to maximize lead generation and revenue
Guide customers in scaling programs across new channels and formats aligned to evolving search behavior
Act as a trusted advisor for marketing leaders navigating the search and content transformation
Contribute to AEO/GEO frameworks, delivery playbooks, and best practices
Stay ahead of algorithm, SERP, and platform shifts to guide customer strategy proactively

Skills

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters

2020Year Founded

$121.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive salary

Unlimited vacation policy

401(k) matching

Health, dental, & vision benefits

Happy hour & fun events

Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.

Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.

Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.

The company ensures data security by not training AI models on client data.

Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.

The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.

Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

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