[Remote] Paid Search Specialist at Barkley

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, MediaIndustries

Requirements

Candidates must possess exceptional communication skills and the ability to work collaboratively in a remote environment. They should demonstrate curiosity, skepticism, strategic and creative problem-solving abilities, initiative, adaptability, and a commitment to self-development. Experience in paid search management across Google and Bing platforms is essential, along with proficiency in proprietary tools like Deep Search. A strong understanding of performance management, campaign structure best practices, reporting, analysis, and strategic planning is required.

Responsibilities

The Paid Search Specialist will develop strategies and manage the performance of various paid search accounts to drive client performance and growth. This includes managing paid search campaigns in Google, Bing, and proprietary tools, independently managing budgets and campaign targets to achieve client goals, and proactively creating solutions to improve performance. Responsibilities also involve overseeing campaign structure, auditing and implementing best practices, building client-facing reports, analyzing performance trends, diagnosing account issues, and leading strategic planning for accounts and campaigns. The specialist will also coordinate with the team on testing roadmaps, own the rationale behind account and campaign setup, and explore additional strategies to enhance client performance.

Skills

Paid Search Management

Media Planning

Media Buying

CRM

Data Analysis

SEO

Digital Experiences

Strategic Planning

Problem-Solving

Communication

Storytelling

Adaptability

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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