Senior Regional Marketing Manager
ExpediaFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must have 3-5 years of B2B marketing experience, with at least 2 years in field or event marketing. Proven ability to partner with Sales to deliver pipeline-generating programs is essential. Strong organizational skills are needed to manage multiple events and campaigns simultaneously. Experience with account-based marketing tactics and tools is preferred. Comfort working in a fast-paced, remote-first environment with cross-functional collaboration is required. Excellent written and verbal communication skills are necessary, along with a willingness to travel up to 30% annually. Experience in cybersecurity, enterprise software, or other technical industries is a plus.
The Field Marketing Specialist will plan, manage, and execute regional marketing programs including events, dinners, roadshows, and webinars. They will collaborate with Sales to develop regional marketing plans aligned with territory goals and pipeline needs. The role involves working with the ABM manager to scale targeted account-based marketing programs and partnering with global marketing to localize content. Responsibilities include coordinating event logistics, developing post-event follow-up processes, and tracking program performance, ROI, and pipeline impact. Fostering relationships with channel and technology partners for joint marketing programs is also key.
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