Field Marketing Manager

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, AI & Machine Learning, SoftwareIndustries

Requirements

Candidates should possess a Bachelor's degree or equivalent practical experience and 3-5 years of experience in B2B field/event marketing or integrated campaign roles. Strong project management capabilities, excellent communication skills for influencing cross-functionally, and an analytical mindset with experience in reporting on event performance and ROI are essential. Preferred qualifications include experience with AI, Contact Center, or Customer Experience solutions, and experience supporting account-based field strategies.

Responsibilities

The Field Marketing Manager will develop event strategies aligned with pipeline goals and sales priorities, refine the field marketing playbook, and set KPIs to report on pipeline impact and conversion performance. This role involves leading cross-functional alignment between sales, demand, design, and partner teams, managing enterprise-level event programs, and overseeing event budgets, including forecasting and optimization. Responsibilities also include evaluating and negotiating with vendors, building integrated promotional plans with demand generation and digital teams, piloting new event formats, analyzing market trends, and driving executive readiness by working with C-suite and sales leaders. The manager will standardize operational processes, surface market intelligence to inform strategy, and mentor junior team members.

Skills

Field Marketing

Event Management

Event Strategy

Pipeline Generation

ROI Analysis

Machine Learning

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Palo Alto, CaliforniaHeadquarters

2017Year Founded

$268.5MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.

Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.

Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.

The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.

Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.

Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.

Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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