Channel Marketing Director

The Director of Channel Marketing will develop and execute joint go-to-market strategies and quarterly marketing campaigns with key MSP partners to drive pipeline and partner-led revenue growth. They will plan and manage channel marketing campaigns and events in partnership with distributors and resellers across sales territories, defining and tracking performance metrics for all campaigns and events to ensure a minimum 4X ROI on marketing spend. This role involves managing and optimizing the channel marketing budget, owning and evolving the Backblaze Partner Portal experience, and collaborating closely with sales, product marketing, and partner management teams to align messaging and campaign execution. Additionally, they will create scalable partner marketing programs, toolkits, and resources for the channel to drive self-service and repeatable success, and support partner onboarding and enablement initiatives through marketing content and co-branded campaign execution.