Field Marketing Manager | Enterprise Segment (US North East & South East/Central)

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, CybersecurityIndustries

Requirements

Candidates must possess a Bachelor's degree in marketing, communications, business, or a related field, with an MBA being a plus. A minimum of 8+ years of integrated B2B marketing experience, specifically in enterprise accounts field marketing roles, is required. Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts is essential. A strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions is necessary, along with a strong understanding of enterprise account buying dynamics and behaviors in the US North East & South East/Central regions. Exceptional program and project management skills are also required.

Responsibilities

The Field Marketing Manager will develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at Enterprise accounts in the US North East & South East/Central regions. This role involves serving as the primary field marketing lead for the territory, driving alignment with sales and partners to impact pipeline generation, awareness, engagement, and account growth. Key duties include planning and managing regional activities such as events, conferences, webinars, and executive roundtables, as well as driving customized account-based marketing campaigns for key strategic accounts. The manager will also collaborate with product marketing, demand generation, campaigns, and partner teams, recommend content development, and manage the budget, ROI, and performance metrics for all regional marketing programs and campaigns.

Skills

Field Marketing

Account-Based Marketing (ABM)

Go-to-Market (GTM) Strategy

Pipeline Generation

Sales Alignment

Event Planning

Data Analysis

Buyer Personas

Messaging

Campaign Management

SailPoint

Provides identity security solutions for enterprises

About SailPoint

SailPoint provides identity security solutions that help organizations manage and protect digital identities. Its main products, including IdentityIQ, IdentityNow, and File Access Manager, assist businesses in ensuring compliance with regulations, reducing risks, and controlling access to sensitive information. These products work by giving organizations visibility into who has access to what data, allowing them to manage permissions effectively. SailPoint stands out from competitors by utilizing advanced technologies like artificial intelligence and machine learning to enhance its identity governance capabilities. The company's goal is to be a trusted partner for enterprises in navigating the complexities of identity security, ensuring that they can securely manage access to their critical information.

Austin, TexasHeadquarters

2004Year Founded

$20.7MTotal Funding

IPOCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Risks

Emerging identity management startups increase competition, potentially eroding market share.

Rapid technological changes may outpace SailPoint's innovation, risking solution obsolescence.

Integration challenges with acquisitions like SecZetta may disrupt services or misalign strategies.

Differentiation

SailPoint specializes in managing and securing digital identities for enterprises.

The company leverages AI and machine learning to enhance identity security solutions.

SailPoint's IdentityIQ provides visibility and control over user access.

Upsides

Growing demand for remote work security boosts SailPoint's remote access management features.

Rising adoption of AI-driven identity analytics aligns with SailPoint's AI capabilities.

Increased regulatory requirements drive demand for SailPoint's identity governance solutions.

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