Field Marketing Manager at Workstream

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, HR Technology, RestaurantIndustries

Requirements

5+ years of experience in a field, events, or related marketing role, ideally in a B2B SMB market
Proven success in building pipeline-driving marketing programs in partnership with sales
Strong project management skills - organized, detail-oriented, and thrive in fast-paced environments
Experience in event planning and management, including budget management, speaker outreach, vendor relationships, and sponsorship negotiations
Creative and resourceful mindset, with a love of testing new tactics and finding scrappy ways to stand out
Strong relationship building and collaboration skills, working with both internal and external partners to execute campaigns
Strong written and verbal communication skills, and comfortable with collaborating with executive stakeholders and external partners
Comfortable with 30-40% travel for events and onsite activations
Experience with marketing tools like HubSpot, Salesforce, and Asana
Bonus: experience in HR tech or vertical SAAS
Must be willing to report to the office up to 5x a week (in-office role based in the Bay Area - San Francisco & Menlo Park)

Responsibilities

Own regional marketing strategy across key markets, partnering closely with Field Sales to understand local dynamics and drive territory-level pipeline
Plan and execute events including intimate customer dinners, tradeshows, and user conferences, ensuring every detail is on-brand and ROI-positive
Test and scale growth programs, including direct mail, customized digital campaigns, and in-person activations to increase reach and conversion
Manage the event lifecycle from sourcing venues and vendors, to coordinating logistics, driving attendance, and measuring performance
Work with the marketing team to develop multi-channel campaigns around field programs, including email, landing pages, paid social, and sales enablement to maximize impact
Track and analyze campaign performance and pipeline influence, surfacing insights and optimizations to improve effectiveness
Collaborate across teams including Sales, RevOps, Marketing, and Customer Success to ensure integrated planning and flawless execution

Skills

Field Marketing

Event Planning

Event Execution

Growth Experimentation

Marketing Strategy

Pipeline Generation

Tradeshow Management

ROI Analysis

Sales Collaboration

Demand Generation

OOH Advertising

Cross-functional Collaboration

Workstream

HR platform for hiring and onboarding

About Workstream

Workstream.us is a platform that helps businesses streamline their hiring and onboarding processes, particularly for hourly workers. It offers tools for applicant tracking, digital onboarding, payroll management, and employee engagement, all designed to attract and engage job candidates effectively. The platform uses artificial intelligence to automate HR tasks, allowing businesses to focus more on their employees. Workstream differentiates itself by providing a comprehensive suite of HR solutions tailored for hourly worker employment, with a subscription-based revenue model.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$114.8MTotal Funding

SERIES_BCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees