Field Marketing Manager
Northbeam- Full Time
- Junior (1 to 2 years)
Candidates must possess a Bachelor’s degree in Marketing, Business, or a related field, along with 5-7 years of experience in field marketing within the technology or SaaS industry. A proven track record in delivering and optimizing demand-generation programs to meet pipeline goals is essential. Candidates should have a strong understanding of sales processes and the buyer’s journey in enterprise environments, as well as proficiency with marketing tools such as Salesforce and Hubspot. Excellent project management skills and strong interpersonal and communication abilities are required, along with the willingness to travel up to 25% for events and meetings.
The Field Marketing Manager will develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals. They will plan and manage events to drive demand, accelerate pipeline, and engage customers. This role involves partnering with sales and channel partners to implement account-based marketing strategies targeting high-value accounts across GenAI and Enterprise. The manager will also own program management, including event logistics, budget oversight, and vendor coordination. Analyzing and reporting on campaign effectiveness to provide insights for future initiatives is a key responsibility, along with leveraging digital marketing strategies and collaborating with product marketing to align messaging and go-to-market strategies.
Platform for deploying and managing ML models
Baseten provides a platform for deploying and managing machine learning (ML) models, aimed at simplifying the process for businesses. Users can select from a library of open-source foundation models and deploy them with just two clicks, making it easier to implement ML solutions. The platform features autoscaling, which adjusts resources based on demand, and comprehensive monitoring tools for tracking performance and troubleshooting. A key differentiator is Baseten's open-source model packaging framework, Truss, which allows users to package and deploy custom models easily. The company operates on a usage-based pricing model, where clients pay only for the time their models are actively deployed, helping them manage costs effectively.