Client Engagement Manager II
Abarca HealthFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess over 5 years of experience in B2B, partner, or client-facing marketing roles, preferably in a fast-paced, cross-functional setting. A proven history of managing and scaling multi-channel marketing campaigns with measurable client impact is essential. Strong strategic thinking, problem-solving, and data analysis skills are required, along with exceptional presentation, communication, client management, and project management abilities. Proficiency in marketing and project management tools such as Asana, Jira, Salesforce, Looker, and marketing automation platforms is also necessary.
The Client Marketing Manager will serve as the day-to-day marketing lead for clients, partnering with Client Success and content strategists to consult clients on marketing best practices. Responsibilities include translating client goals into tailored marketing strategies and engagement campaigns, owning execution, reporting, and cross-functional collaboration. Key duties involve defining and aligning on client marketing goals, developing scalable campaign strategies, influencing cross-functional teams, driving client adoption of campaign programs, leading the end-to-end campaign lifecycle, serving as the primary marketing point of contact for clients, monitoring and optimizing campaign performance, delivering insightful reporting, managing client marketing budgets, championing marketing best practices, and contributing to innovation through ideation and testing.
Healthcare advocacy and specialized care services
Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.