[Remote] Senior Associate / Product Manager - Telephonic Channel Capabilities at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s Degree in Marketing, Information Systems, Business, related field, or relevant work experience
3–5 years of experience in product management, marketing technology, or customer communications
Strong understanding of telephonic platforms, SMS/MMS campaign execution, and audience segmentation
Experience working in agile environments, ideally within a dual-hat or embedded pod model
Familiarity with TCPA compliance and regulated communication standards
Experience supporting accessibility initiatives, including VAT or alternate format communications

Responsibilities

Define and evolve the product roadmap for telephonic channel capabilities, including SMS/MMS, IVR, and outbound call strategies
Lead efforts to standardize SMS campaign execution, including correct categorization of Marketing, Operational, and Regulated communications
Partner with platform product teams to enable new functionality and integrations (e.g., orchestration, NBA engines, consent frameworks)
Monitor campaign execution and platform performance to identify gaps, inefficiencies, and opportunities for improvement
Act as embedded support in agile pods, advising on telephonic feasibility, platform capabilities, and campaign execution
Collaborate with compliance teams to ensure all telephonic communications meet TCPA and other regulatory requirements
Coordinate with VAT stakeholders to ensure voice and SMS campaigns meet accessibility standards and alternate format requirements
Partner with other capability owners (e.g., consent & preferences, NBA, email, print) to ensure seamless cross-channel coordination
Support platform governance, including audience management, rules configuration, and documentation of campaign types and use cases
Develop training materials and change management plans to support adoption and scalability of telephonic capabilities
Deliver compliant, personalized telephonic communications that improve member engagement and satisfaction
Enable marketing teams to activate data and insights through scalable SMS and voice tools
Improve operational efficiency by standardizing campaign execution and automating outreach workflows
Foster innovation in marketing operations by aligning telephonic capabilities with enterprise goals
Use skills to make an impact

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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