VP, Marketing (Systems & AI) at Pearl Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Healthtech, Value-Based CareIndustries

Requirements

True systems-level thinker with a structured mind, proven by experience designing and building sustainable, automated marketing systems from the ground up
Deep intellectual curiosity and practical experience with generative and agentic AI as a force multiplier
"Roll-up-the-sleeves" and entrepreneurial mindset, with comfort and a track record of success in a zero-to-one or greenfield environment
Experience as a true thought partner to senior leadership, with the ability to help articulate and execute a bold strategic vision
Deep sense of accountability and a co-owner mentality, acting as a leader who solves problems for the entire business
Strategic marketing leader who pairs a big-picture vision with a passion for executional excellence; proactive and collaborative by nature, with a proven ability to translate complex ideas into compelling campaigns that drive measurable business growth
Nice-to-haves
Background in engineering, math, or a related technical field that informs your structured, systems-first approach
Experience hiring and mentoring marketing operations or technical marketing talent
Discerning eye for design, copy writing, and the substance of content — all key for elevating our brand through thought leadership
Prior experience managing or partnering with external technical consultancies to build and scale new systems

Responsibilities

Own, articulate, and execute the vision for an AI-first marketing organization
Architect an AI-powered content system to generate, optimize, and distribute abundant, high-quality content (SEO, articles, keywords) through a turnkey process
Build an AI-driven account-based marketing system to spin off and tailor landing pages for specific needs at scale
Design and deploy an automated customer marketing system to handle ad-hoc requests, approvals, and email creation, freeing up human effort
Act as the primary thought partner to C-level leadership on all system and channel strategy
Hire, mentor, and lead your future team, starting with a key partner in Marketing Operations to help you build these systems
Evaluate, own, and manage a partnership with an external agentic marketing consultancy to accelerate the construction of our new marketing engine
Help lead development and drive accountability around maintaining brand standards, as Pearl elevates its market positioning

Skills

Key technologies and capabilities for this role

AI MarketingSystems ThinkingContent GenerationSEOAccount-Based MarketingAutomated MarketingEmail MarketingLanding Pages

Questions & Answers

Common questions about this position

Is this a remote or hybrid role?

This is a hybrid position.

What must-have skills are required for this VP Marketing role?

Candidates must be a true systems-level thinker with experience designing and building sustainable, automated marketing systems from the ground up, have deep intellectual curiosity and practical experience with generative and agentic AI, and be a strategic marketing leader who pairs big-picture vision with executional excellence.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the team structure look like for this role?

You won’t be inheriting a large team; you will hire, mentor, and lead your future team, starting with a key partner in Marketing Operations.

What makes a strong candidate for this VP Marketing position?

A strong candidate is a proactive, collaborative systems-level thinker with experience building automated marketing systems from the ground up, practical expertise in generative and agentic AI, and the ability to act as a thought partner to C-level leadership while driving execution.

Pearl Health

Healthcare technology platform for providers

About Pearl Health

Pearl Health provides a platform designed to improve the efficiency and effectiveness of healthcare providers, including doctors and practice managers. The platform automates routine tasks, allowing providers to spend more time on patient care. It offers tools for tracking patient data and managing care teams, which helps providers gain transparency and credit for their work. Additionally, Pearl Health supports value-based care by enabling providers to monitor their performance through numerical data and graphs, helping them understand patient outcomes better. The platform also identifies at-risk patients, allowing for timely interventions. Pearl Health differentiates itself by focusing on technology that enhances care delivery and patient outcomes, while maintaining high customer satisfaction and retention. The company's goal is to empower healthcare providers to deliver better care through effective data management and support.

New York City, New YorkHeadquarters

2020Year Founded

$73MTotal Funding

DEBTCompany Stage

Enterprise Software, HealthcareIndustries

51-200Employees

Risks

Competition in value-based care threatens Pearl Health's market share.

Complex EHR integrations may lead to provider dissatisfaction.

Rapid expansion into 44 states may strain operational capabilities.

Differentiation

Pearl Health partners with Walgreens to enhance value-based primary care services.

The company integrates Vim's middleware for seamless EHR workflow enhancements.

Pearl Health's platform identifies at-risk patients for proactive care interventions.

Upsides

Partnerships with PraxisCare and Adaugeo expand access to value-based care.

Rising Medicare Advantage plans create opportunities for Pearl Health's solutions.

Increased telehealth adoption boosts demand for Pearl Health's integrated platform.

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