Director of Marketing at dataplor

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Data Analytics, Enterprise SoftwareIndustries

Requirements

Proven track record of scaling marketing organizations in B2B technology companies
Deep understanding of data analytics or enterprise software markets
Experience leading integrated marketing efforts across product marketing, partnerships, content marketing, and demand generation

Responsibilities

Lead and develop a high-performing marketing team across product marketing, partnerships, content, and demand generation functions
Collaborate with the CMO to define and execute comprehensive marketing strategy aligned with business objectives
Build and scale marketing processes, systems, and capabilities to support rapid company growth
Manage department budgets, resource allocation, and performance metrics across all marketing functions
Foster a culture of data-driven decision making and continuous optimization
Own go-to-market strategy for new product launches and feature releases
Develop compelling product positioning, messaging, and value propositions for target market segments
Create comprehensive competitive intelligence and market analysis frameworks
Partner closely with Product and Sales teams to ensure market-driven product development
Lead customer research, persona development, and market segmentation initiatives
Develop sales enablement materials, training programs, and competitive battlecards
Working closely with the sales team, develop and execute partnership marketing strategies with technology vendors, system integrators, and industry partners
Create co-marketing programs, joint content initiatives, and partner enablement materials
Manage partner marketing budgets and measure partnership ROI and impact
Build relationships with key industry influencers, analysts, and thought leaders
Oversee channel partner marketing programs and support materials
Define content strategy that positions Dataplor as a thought leader in data analytics and business intelligence
Oversee creation of high-quality content including whitepapers, case studies, research reports, and industry insights
Develop content distribution strategies across owned, earned, and paid media channels
Build and manage content calendar aligned with product launches, industry events, and demand generation campaigns
Establish editorial processes, brand voice, and content governance standards
Manage PR agency
Design and execute integrated demand generation campaigns across multiple channels and touchpoints
In collaboration with Sales, develop account-based marketing (ABM) strategies for key enterprise prospects and customers
Optimize marketing funnel performance from awareness through customer acquisition and expansion
Implement marketing attribution models and revenue reporting frameworks (Hubspot + Salesforce)
Manage marketing qualified leads (MQL) to sales qualified leads (SQL) conversion optimization
Oversee marketing automation, lead scoring, and nurture campaign strategies (Hubspot)
Partner with Sales leadership to align on pipeline targets, lead quality standards, and revenue goals
Collaborate with Customer Success teams on expansion marketing, retention campaigns, and advocacy programs

Skills

Key technologies and capabilities for this role

Product MarketingDemand GenerationContent MarketingPartnershipsGo-to-Market StrategyCompetitive IntelligenceMarket AnalysisSales EnablementCustomer ResearchPersona DevelopmentMarket SegmentationData-Driven Decision Making

Questions & Answers

Common questions about this position

What experience is required for the Director of Marketing role?

The ideal candidate will have a proven track record of scaling marketing organizations in B2B technology companies and a deep understanding of data analytics or enterprise software markets.

What are the key responsibilities of this position?

The role involves leading a marketing team across product marketing, partnerships, content, and demand generation; owning go-to-market strategies and product positioning; developing partnership marketing strategies; and defining content strategy to position Dataplor as a thought leader.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for the Director of Marketing role?

This information is not specified in the job description.

What kind of company culture does dataplor foster?

Dataplor fosters a culture of data-driven decision making and continuous optimization.

dataplor

Provides accurate global Points of Interest data

About dataplor

Dataplor provides accurate Points of Interest (POI) and territory data for businesses, investors, and market analysts globally. Their services help clients make informed decisions by offering precise and actionable data. Dataplor's product works by enriching existing systems with real-time POI data, allowing clients to understand where their products are sold and to analyze the competitive landscape. Unlike competitors, Dataplor emphasizes advanced qualitative Key Performance Indicators (KPIs) and has a strong Quality Control (QC) process to ensure data reliability. The company's goal is to support effective investment decisions and sustainable growth strategies by delivering exceptional global data tailored to the needs of its clients.

Manhattan Beach, CaliforniaHeadquarters

2016Year Founded

$16.6MTotal Funding

SERIES_ACompany Stage

Data & Analytics, ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Flexible Work Hours

Remote Work Options

Professional Development Budget

Risks

Competition from established geospatial data providers like HERE Technologies and Esri.

Rapid advancement of AI-driven data analytics tools by competitors like SafeGraph.

Potential data privacy concerns and regulations, especially in the European Union.

Differentiation

Dataplor offers advanced qualitative KPIs beyond traditional data metrics.

The company provides real-time global POI data for competitive landscape mapping.

Dataplor's industry-leading QC process ensures reliable data for accurate business forecasting.

Upsides

Partnership with Cytora enhances real-time location data for insurance risk assessment.

Series A funding of $10.6M supports expansion of global location intelligence.

Growing demand for global location intelligence aids competitive analysis and market opportunities.

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