[Remote] Head of Content Marketing at Freshpaint

United States

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$160,000 – $180,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Healthcare, Healthtech, TechnologyIndustries

Requirements

Experience successfully scaling content at a fast-growth B2B SaaS company through the $100M ARR stage
Ability to lead a content team of 3 existing team members and scale it
US-based (hires only within the US)
Comfortable with fully remote work (not strongly valuing in-person work)

Responsibilities

Define and own the content strategy across the full funnel (awareness, consideration, conversion, and customer expansion)
Execute the content strategy
Build content systems and processes to tell the Freshpaint story
Systematize content distribution and measurement of impact
Transform the existing content program into a scalable, high-leverage engine fueling go-to-market from awareness to pipeline to revenue
Lead a content team of 3 existing team members and scale it

Skills

Content Marketing

Digital Marketing

SEO

Google Ads

Facebook Ads

Web Analytics

HIPAA Compliance

Data Privacy

Marketing Strategy

Content Strategy

Freshpaint

Ensures HIPAA compliance for digital analytics

About Freshpaint

Freshpaint provides a solution for healthcare providers and related businesses to comply with HIPAA regulations, which protect patients' medical records and health information. Their main service replaces non-compliant tracking technologies with their own, ensuring that Protected Health Information (PHI) is not shared with advertising and analytics tools. This allows businesses to use existing tools like Google Analytics without risking HIPAA violations. Freshpaint operates in a niche market, focusing on the intersection of digital analytics and healthcare privacy, and likely uses a subscription or usage-based fee model to generate revenue while helping clients maintain compliance.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$38.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Mental Health Support

Gym Membership

Generous Parental Leave

Flexible Work Hours

Company Equity

Remote Work Options

Risks

Potential changes in HIPAA regulations could require costly platform updates.

Increased competition may erode Freshpaint's market share.

Rapid technological advancements may outpace Freshpaint's integration capabilities.

Differentiation

Freshpaint offers HIPAA-compliant analytics solutions for healthcare providers.

The platform integrates marketing tools with one click, simplifying data management.

Freshpaint replaces non-compliant tracking technologies, ensuring patient data privacy.

Upsides

Freshpaint raised $30.7M in Series B funding to expand its platform.

Partnerships with Invoca and Stackadapt enhance privacy-compliant advertising capabilities.

Increased demand for privacy-compliant analytics in healthcare boosts Freshpaint's market potential.

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