Manager of Business Development
Garner HealthFull Time
Mid-level (3 to 4 years)
Key technologies and capabilities for this role
Common questions about this position
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The role requires consultative solution selling, deep knowledge of the influencer and creator economy, prospecting and qualifying leads, delivering platform demos, negotiating and closing deals, and maintaining a disciplined sales pipeline.
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Strong candidates excel as both hunter and farmer, with experience driving new client acquisition and expanding existing partnerships in influencer marketing, creator commerce, and social media, plus the ability to develop strategies, conduct consultative sales, and collaborate effectively.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.