Head of Growth Marketing
Vanta$250,000 - $294,000/year
Full Time
Expert & Leadership (9+ years)
Director of Go-To-Market for Consumer Growth Initiatives at Credit Karma
Oakland, California, United States
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, BiotechnologyIndustries
Requirements
Candidates should have 10+ years of progressive marketing experience in consumer technology or a related field, with at least 5 years of experience managing and coaching high-performing teams. Proven ability to work in matrix organizations is required, along with a proven track record in driving subscriber growth and retention in a DTC or B2C environment. Deep expertise in performance marketing channels, strong analytical skills, proficiency in A/B testing, excellent understanding of customer lifecycle marketing and CRM platforms, experience with marketing automation platforms, strategic thinking abilities, exceptional communication and presentation skills, demonstrated leadership abilities, and adaptability are also essential.
Responsibilities
The Director of Go-To-Market for Consumer Growth Initiatives will be responsible for driving an engaged member base to improve lifetime value and recurring revenue. This role involves leading the planning, implementation, and optimization of multi-channel marketing campaigns for acquisition, and overseeing the entire customer lifecycle including onboarding, engagement, retention, and win-back initiatives. Collaboration with product, research, product marketing, growth marketing, data, and analytics teams is key, as is conducting market research and competitive analysis. The role also includes defining KPIs, operating mechanics, and iterating based on insights and trends.
Skills
Customer Acquisition
Customer Retention
Lifecycle Marketing
Marketing Campaigns
Digital Advertising
Email Marketing
Content Marketing
Partnerships
Social Media
Onboarding
Engagement
Win-back Initiatives
Subscription Economy
Analytical Skills
Creative Vision
Leadership
Credit Karma
Provides free credit scores and financial tools
About Credit Karma
Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.
Oakland, CaliforniaHeadquarters
2007Year Founded
$358MTotal Funding
ACQUISITIONCompany Stage
Fintech, Cybersecurity, Financial ServicesIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
401(k) Retirement Plan
Commuter Benefits
Wellness Program
Paid Vacation
Paid Sick Leave
Education Perks
Risks
Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.
Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.
Intuit's AI advancements could overshadow Credit Karma's financial tools and services.
Differentiation
Credit Karma pioneered free credit scores, setting it apart in personal finance.
The company offers a comprehensive suite of free financial tools and recommendations.
Credit Karma's freemium model generates revenue through partnerships with financial institutions.
Upsides
Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.
AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.
Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.
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