Head of Growth Marketing
VantaFull Time
Expert & Leadership (9+ years)
Candidates should have 10+ years of progressive marketing experience in consumer technology or a related field, with at least 5 years of experience managing and coaching high-performing teams. Proven ability to work in matrix organizations is required, along with a proven track record in driving subscriber growth and retention in a DTC or B2C environment. Deep expertise in performance marketing channels, strong analytical skills, proficiency in A/B testing, excellent understanding of customer lifecycle marketing and CRM platforms, experience with marketing automation platforms, strategic thinking abilities, exceptional communication and presentation skills, demonstrated leadership abilities, and adaptability are also essential.
The Director of Go-To-Market for Consumer Growth Initiatives will be responsible for driving an engaged member base to improve lifetime value and recurring revenue. This role involves leading the planning, implementation, and optimization of multi-channel marketing campaigns for acquisition, and overseeing the entire customer lifecycle including onboarding, engagement, retention, and win-back initiatives. Collaboration with product, research, product marketing, growth marketing, data, and analytics teams is key, as is conducting market research and competitive analysis. The role also includes defining KPIs, operating mechanics, and iterating based on insights and trends.
Provides free credit scores and financial tools
Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.