Senior Customer Lifecycle Marketing Manager

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, E-commerceIndustries

Requirements

Candidates should possess over 8 years of experience in lifecycle, CRM, or related marketing fields, with hands-on experience managing CRM platforms such as Braze, Iterable, HubSpot, or Salesforce Marketing Cloud. Demonstrated success in driving revenue growth through lifecycle monetization strategies, including freemium-to-paid conversions, tiered upsell initiatives, and customer win-back campaigns is required. Strong analytical skills, experience with marketing automation platforms, CRM systems, and analytics tools like Google Analytics and/or Amplitude are essential. The role also requires strong problem-solving skills, a passion for innovation, self-motivation, results-driven initiative, and the ability to independently assess digital marketing data. Experience in SaaS and/or e-commerce is mandatory, along with excellent communication and collaboration skills to influence stakeholders.

Responsibilities

The Senior Customer Lifecycle Marketing Manager will lead end-to-end customer lifecycle mapping across key journey stages, identifying opportunities for automation and personalized engagement. They will design and launch campaigns across various channels including email, SMS, in-app messaging, and push notifications, and create segmentation strategies based on behavioral, demographic, and transactional data. This role involves defining and tracking critical customer lifecycle metrics, leading performance reporting, and continuously testing, optimizing, and scaling initiatives through A/B testing and performance analysis. The manager will also partner with cross-functional teams like Product, Data, Creative, and Sales to build a cohesive customer journey and stay ahead of industry trends in growth marketing and digital advertising.

Skills

Customer Lifecycle Marketing

Email Marketing

SMS Marketing

In-App Messaging

Push Notifications

Segmentation

A/B Testing

Performance Analysis

Customer Journey Mapping

Retention Marketing

Churn Reduction

Lifetime Value (LTV)

Data Analysis

Marketing Automation

Helium

Decentralized peer-to-peer wireless network for IoT

About Helium

Helium creates a decentralized wireless network specifically for Internet of Things (IoT) devices, such as smart collars and sensors. Their network operates on a peer-to-peer model, allowing devices to communicate without relying on traditional cellular plans. Users can purchase and set up IoT hotspots that contribute to the network's coverage, and in return, they earn Helium's cryptocurrency, HNT. This approach not only reduces costs for businesses and developers needing reliable connectivity for their IoT devices but also incentivizes users to expand the network. Helium stands out from competitors by offering a community-driven solution that combines hardware and blockchain technology, aiming to make IoT connectivity more accessible and efficient.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$354.9MTotal Funding

SERIES_DCompany Stage

Hardware, Consumer Software, Crypto & Web3Industries

51-200Employees

Benefits

100% company-paid health insurance premiums (medical, dental, and vision) for you and your dependents

Paid vacation and company holidays

Vacation stipend

Monthly gym stipend

Annual hardware stipend

Health FSA

Risks

Emerging competition from Web3 phones like Solana Mobile could challenge Helium's market position.

BlockDAG's high ROI announcement may attract investors away from Helium's cryptocurrency.

SkyNet IoT's expansion may strain Helium's resources, leading to potential service disruptions.

Differentiation

Helium uses a unique Proof-of-Coverage algorithm for validating wireless network coverage.

The platform incentivizes network expansion through cryptocurrency rewards for IoT hotspot operators.

Helium offers a decentralized alternative to traditional cellular plans for IoT connectivity.

Upsides

Integration with Web3 phones like Solana Mobile enhances network reach and user engagement.

Collaboration with SkyNet IoT opens new market opportunities in maritime sectors.

Telefónica's integration expands Helium's coverage in remote areas, enhancing network reliability.

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