Helium

Senior Customer Lifecycle Marketing Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software, E-commerceIndustries

About Us

We’re Helium 10, the leading Software company for Amazon sellers. We move fast, really fast, so we need someone who can keep up. We’re experts at our craft (and if not, we become experts, fast!) and we hold each other to a high standard. Why? We’re shaping the future for Amazon sellers and our customers deserve the best. We make tough decisions, own up to mistakes, and above all, we find solutions to problems.

About the Role

We are seeking a strategic and results-driven Senior Customer Lifecycle Marketing Manager to join our team. In this role, you will own performance KPIs across the customer journey including activation, retention, churn, reactivation, and expansion. As the Senior Manager, you won’t just manage email campaigns - you’ll architect the entire post-signup journey. From the moment someone signs up for a free trial to becoming a lifelong advocate, you’ll use data, insight, and creativity to build meaningful touchpoints that improve retention, reduce churn, and grow LTV.

Responsibilities

  • Lead end-to-end customer lifecycle mapping across key journey stages—awareness, activation, value realization, and advocacy—while identifying opportunities for automation and personalized engagement at each stage
  • Design and launch campaigns across email, SMS, in-app messaging, push notifications, and other relevant channels.
  • Create segmentation strategies based on behavioral, demographic, and transactional data.
  • Define and track critical customer lifecycle metrics—such as onboarding activation rate, churn reduction, lifetime value (LTV) growth, and email engagement—and lead performance reporting against established goals.
  • Continuously test, optimize, and scale lifecycle initiatives through A/B testing and performance analysis.
  • Partner with cross-functional teams (Product, Data, Creative, Sales, etc.) to build a cohesive and automated customer journey.
  • Stay ahead of industry trends, emerging technologies, and best practices in growth marketing and digital advertising.

Skills & Qualifications

  • 8+ years of experience in lifecycle, CRM, or related marketing field.
  • Hands-on experience managing CRM platforms such as Braze, Iterable, HubSpot, or Salesforce Marketing Cloud; must demonstrate proficiency in campaign setup, audience segmentation, and performance tracking
  • Demonstrated success in driving revenue growth through lifecycle monetization strategies, including freemium-to-paid conversions, tiered upsell initiatives, and customer win-back campaigns.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Experience with marketing automation platforms, CRM systems, and analytics tools (Google Analytics and/or Amplitude).
  • Strong problem-solving skills and a passion for innovation and continuous improvement.
  • Self-motivated and results-driven with a proactive approach to achieving goals.
  • Ability to independently assess digital marketing data to evaluate campaign performance.
  • Collaborate with Product Marketing and leadership, leveraging data storytelling and influence to drive alignment and strategic decisions
  • Experience in summarizing and presenting marketing performance insights to cross-functional teams.
  • Excellent communication and collaboration skills, with the ability to influence stakeholders across teams and departments.
  • Must have experience in SaaS and/or e-commerce.

Benefits

  • Paid Holidays and Floating Holidays
  • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
  • 401k with Employer Match
  • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
  • Paid Parental Leave

Location

US Remote

Salary Range

The annual base salary range for this position is $120k - $145k. The actual salary will vary depending on the applicant’s experience, skills, and

Skills

Customer Lifecycle Marketing
Email Marketing
SMS Marketing
In-App Messaging
Push Notifications
Segmentation
A/B Testing
Performance Analysis
Customer Journey Mapping
Retention Marketing
Churn Reduction
Lifetime Value (LTV)
Data Analysis
Marketing Automation

Helium

Decentralized peer-to-peer wireless network for IoT

About Helium

Helium creates a decentralized wireless network specifically for Internet of Things (IoT) devices, such as smart collars and sensors. Their network operates on a peer-to-peer model, allowing devices to communicate without relying on traditional cellular plans. Users can purchase and set up IoT hotspots that contribute to the network's coverage, and in return, they earn Helium's cryptocurrency, HNT. This approach not only reduces costs for businesses and developers needing reliable connectivity for their IoT devices but also incentivizes users to expand the network. Helium stands out from competitors by offering a community-driven solution that combines hardware and blockchain technology, aiming to make IoT connectivity more accessible and efficient.

San Francisco, CaliforniaHeadquarters
2013Year Founded
$354.9MTotal Funding
SERIES_DCompany Stage
Hardware, Consumer Software, Crypto & Web3Industries
51-200Employees

Benefits

100% company-paid health insurance premiums (medical, dental, and vision) for you and your dependents
Paid vacation and company holidays
Vacation stipend
Monthly gym stipend
Annual hardware stipend
Health FSA

Risks

Emerging competition from Web3 phones like Solana Mobile could challenge Helium's market position.
BlockDAG's high ROI announcement may attract investors away from Helium's cryptocurrency.
SkyNet IoT's expansion may strain Helium's resources, leading to potential service disruptions.

Differentiation

Helium uses a unique Proof-of-Coverage algorithm for validating wireless network coverage.
The platform incentivizes network expansion through cryptocurrency rewards for IoT hotspot operators.
Helium offers a decentralized alternative to traditional cellular plans for IoT connectivity.

Upsides

Integration with Web3 phones like Solana Mobile enhances network reach and user engagement.
Collaboration with SkyNet IoT opens new market opportunities in maritime sectors.
Telefónica's integration expands Helium's coverage in remote areas, enhancing network reliability.

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