Credit Karma

Provides free credit scores and financial tools

Oakland, California, United States

About Credit Karma

Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.

Oakland, CaliforniaHeadquarters
2007Year Founded
$358MTotal Funding
ACQUISITIONCompany Stage
Fintech, Cybersecurity, Financial ServicesIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
401(k) Retirement Plan
Commuter Benefits
Wellness Program
Paid Vacation
Paid Sick Leave
Education Perks

Risks

Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.
Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.
Intuit's AI advancements could overshadow Credit Karma's financial tools and services.

Differentiation

Credit Karma pioneered free credit scores, setting it apart in personal finance.
The company offers a comprehensive suite of free financial tools and recommendations.
Credit Karma's freemium model generates revenue through partnerships with financial institutions.

Upsides

Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.
AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.
Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.

Funding

Total raised$357.96 M
Latest valuation$7.00 B
StageACQUISITION
ACQUISITION
1/31/2020
$7.0 K
$7.00 B
SECONDARY
2/28/2018
$500
$4.00 B
SEED
9/30/2008
N/A
$2.50 M