Associate Director, GTM Strategy and Operations
DeelFull Time
Expert & Leadership (9+ years)
Candidates should have over 10 years of experience in go-to-market, business development, or revenue operations, with a proven track record in FinTech, financial services, or B2B SaaS environments. A deep understanding of the financial services regulatory environment and compliance requirements is necessary, along with experience in CRM platforms like Salesforce, marketing automation tools, and revenue operations systems. Strong analytical skills, proficiency in data analysis tools, financial modeling, customer segmentation, pricing strategies, and competitive positioning are essential. The role requires demonstrated ability to build and lead cross-functional teams in fast-paced settings, and experience with enterprise software sales or business development. Preferred qualifications include an MBA or advanced degree and specific experience in payments or fintech.
The Director, Commercialization will oversee the commercialization of Marqeta's product portfolio, developing go-to-market strategies and launching new products in collaboration with product management, go-to-market, marketing, finance, and enablement teams. Responsibilities include establishing product pricing, packaging, and preferred structures to meet growth objectives. The role involves conducting in-depth market, industry, and competitive research, working with sales teams to identify targets and execute go-to-market strategies, and securing initial beta customers. Establishing strong governance, building a data-driven decision-making culture, and refining processes, policies, and workflows for scalability are key duties. Additionally, the Director will collaborate with peers to establish best practices, foster knowledge sharing, and promote skills development within the go-to-market organization, serving as a subject matter expert for decisions impacting business operations.
Card issuing and payment processing solutions
Marqeta provides modern card issuing and payment processing solutions in the fintech sector. Its platform allows businesses to create, issue, and manage payment cards tailored to their specific needs, such as expense management and consumer payments. The service operates through an open API, enabling clients to integrate Marqeta's capabilities into their own applications. This flexibility sets Marqeta apart from competitors, as it caters to a diverse range of clients, including financial institutions and tech companies. The company generates revenue primarily through transaction fees each time a card is used, along with potential setup and service fees. Marqeta's ability to quickly adapt to the growing demand for digital payments, especially during the COVID-19 pandemic, has contributed to its significant presence in the market.