Creative Director, Social Media
QuinceSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurtech, Fintech, SaaSIndustries
Requirements
Candidates should possess 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands. Proven experience working for brands with non-physical products, such as in the fintech space, is required. Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative are essential. A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions is necessary. Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team are also required, along with proficiency in leveraging performance data to inform and optimize creative decisions.
Responsibilities
The Senior Paid Social Creative Strategist will shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X. They will stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge. This role involves conducting deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions. The strategist will review all creative assets for message clarity, strategic alignment, and adherence to direct response best practices, and provide clear, actionable feedback to the creative team. Collaboration with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration is also a key responsibility.
Skills
Paid Social
Creative Strategy
DTC
Consumer Insights
Performance Data
Ad Creative
Fintech
SaaS
Messaging
Ethos Life
Online life insurance with no medical exams
About Ethos Life
Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.
Austin, TexasHeadquarters
2016Year Founded
$395.4MTotal Funding
SERIES_DCompany Stage
Financial ServicesIndustries
501-1,000Employees