[Remote] Product Marketing Lead, Consumer at ClassDojo

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Education Technology, Consumer Internet, Software as a ServiceIndustries

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-marketMessagingPositioningPackagingBundlingLifecycle campaignsAudience insightsCross-functional leadershipCustomer storytellingIn-app communicationsFamily-focused product strategyEngagement and retention strategiesTrial activation

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Lead role?

Candidates need 8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetization, experience leading positioning and go-to-market strategy across multiple tiers or segments, and driving growth with freemium or tiered pricing models.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require working from an office?

This information is not specified in the job description.

What is the company culture like at ClassDojo?

ClassDojo hires for talent density with entrepreneurial and innovative teammates from top companies like Instagram, Netflix, and Stripe, fostering a fast-moving, high-autonomy environment where talented people do their best work.

What makes a strong candidate for this Product Marketing Lead position?

A strong candidate has 8+ years in product or consumer marketing with 2+ years in subscription growth, proven experience leading go-to-market strategies for tiered models, and the ability to drive cross-functional collaboration in a fast-paced environment.

ClassDojo

Communication platform for teachers and parents

About ClassDojo

ClassDojo enhances communication and collaboration in education by providing a platform for teachers, parents, and students to connect. The platform allows teachers to share updates, feedback, and classroom moments in real-time, fostering a more engaged educational environment. It primarily targets K-8 schools, with a strong presence in the U.S. and usage in 180 countries. ClassDojo operates on a freemium model, offering basic services for free while charging for premium features that improve communication and classroom management. This approach allows it to attract a large user base while generating revenue through subscriptions for enhanced functionalities. ClassDojo's goal is to create a supportive and collaborative educational experience for all stakeholders.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$336.7MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees