Product Marketing Lead, Consumer

The ideal candidate will have 8+ years of experience in product or consumer marketing, with a minimum of 2 years focused on subscription growth or monetization. Proven experience in leading positioning and go-to-market strategy across multiple customer segments is required, along with a track record of driving growth through freemium or tiered pricing models, including feature packaging and bundling at a scaled, product-led consumer brand. Experience building high-performing campaigns across owned surfaces without reliance on paid media and close collaboration with Product, Design, and Data teams are essential. The candidate should thrive in ambiguity and demonstrate urgency, structure, and clarity in their work. Experience with marketplace or multi-audience products, and time spent in both early-stage startups and at-scale consumer companies are considered bonuses.