Lifecycle Marketing Manager (Head of Lifecycle Marketing)

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not specified

About Atticus: Atticus helps people in crisis connect with life-changing aid, such as government benefits and insurance compensation. They've assisted over 20,000 people and secured over $2B in aid. The company is rapidly growing and well-funded.

Job Description

The Lifecycle Marketing Manager (Head of Lifecycle Marketing) will be responsible for optimizing the client lifecycle, focusing on converting leads into clients through email and SMS campaigns. This role involves developing and owning a lifecycle marketing roadmap, prioritizing tests, improving messaging, and analyzing results. The ideal candidate will work closely with content marketing and product teams to drive engagement and reduce friction in the client journey.

Responsibilities

• Develop and own a lifecycle marketing roadmap, prioritizing tests and improvements.
• Deeply understand the target audience and ensure all messaging is brand-aligned, compelling, and clear.
• Build and execute lifecycle marketing campaigns efficiently, minimizing technical debt.
• Collaborate with growth marketing, growth product, data science, and creative teams.

Requirements

• Experience: 5+ years of marketing experience (2+ years in lifecycle marketing) – ideally at a fast-growing startup.
• Campaign Leadership: Successfully led lifecycle campaigns from conception to launch and optimization.
• Target Audience: Experience marketing to users with challenging needs and complex funnels.
• Cross-Functional Collaboration: Demonstrated ability to build strong relationships with cross-functional teams.
• Bonus: Familiarity with the Atticus tech stack (customer.io, Looker, Salesforce) and HTML.

Application Instructions

• Not specified in the provided text. (Contact Atticus directly for application details)