Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Non-Profit, Health & Social ServicesIndustries
Requirements
Candidates should have 5+ years of marketing experience, with at least 2 years specifically in lifecycle marketing, ideally within a fast-growing startup environment. They must have successfully led lifecycle campaigns from conception to launch and optimization, demonstrating the ability to dictate strategy and execute hands-on. Strong experience marketing to users with challenging needs and complex funnels is required, as well as the ability to build and maintain strong cross-functional relationships with teams including growth marketing, product, data science, and creative. Familiarity with the customer.io, Looker, and Salesforce tech stacks is a plus.
Responsibilities
As the Lifecycle Marketing Manager, the individual will be responsible for developing and owning a lifecycle marketing roadmap, prioritizing tests, improving messaging, and analyzing results. They will grow a deep knowledge of the target audience and ensure all communications are brand-aligned, compelling, and clear. Furthermore, they will build campaigns efficiently, avoiding breakages, bugs, and tech debt, and collaborate closely with content marketing and product teams to rapidly test new messaging that reduces friction and prompts leads to take the next step in the client journey.
Skills
Lifecycle Marketing
Email Campaigns
SMS Campaigns
Campaign Development
Messaging Optimization
Data Analysis
Cross-Functional Collaboration
Customer.io
Looker
Salesforce
HTML
Atticus
Legal support for disability benefit claims
About Atticus
Atticus assists individuals in navigating complex government and insurance systems to claim disability benefits, workers' compensation, and VA benefits. The company offers services such as initial consultations, case reviews, and connects clients with experienced lawyers who can address their specific legal needs. Atticus stands out from competitors by providing fast, free advice and personalized support, which enhances clients' chances of successfully obtaining the financial aid they deserve. The goal of Atticus is to help individuals in crisis by offering expert guidance and legal support, ensuring they receive the necessary financial assistance to regain their self-sufficiency.
Key Metrics
Reston, VirginiaHeadquarters
2018Year Founded
$6.8MTotal Funding
EARLY_VCCompany Stage
Social Impact, Healthcare, LegalIndustries
51-200Employees