[Remote] Director, GTM and Marketing Operations at Backbase

This role is responsible for architecting the technical infrastructure and leading strategic initiatives that convert engagement into pipeline and pipeline into revenue. Key responsibilities include architecting and implementing complex integrations across various marketing and sales platforms, building sophisticated lead scoring algorithms, and designing automated lifecycle progression rules and SLA monitoring systems. The Director will create multi-touch attribution models and executive dashboards to demonstrate campaign contribution to pipeline. They will operationalize GTM plays to reduce campaign time-to-launch, collaborate with sales and marketing teams on account plans, and refine ABM strategies. Leading strategic alignment across multiple departments, redesigning lead handoff processes, and establishing proactive collaboration with Legal and Compliance are also core duties. The role involves optimizing queue management and sequence strategy to increase meeting rates for key accounts and ensuring end-to-end campaign tracking infrastructure for accurate attribution and ROI analysis.