Backbase

Director, GTM and Marketing Operations

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Object Storage, Cloud Storage, SaaSIndustries

Requirements

The ideal candidate will have deep technical expertise combined with strategic leadership skills to own the lead-to-revenue engine for a high-growth SaaS organization. Proven experience leveraging AI-driven tools to automate GTM workflows, enhance data accuracy, and accelerate execution is essential. Experience with HubSpot, Salesforce, LeanData, Outreach, and analytics platforms is required, along with experience building sophisticated lead scoring algorithms using behavioral data, firmographic signals, and intent indicators from sources like ZoomInfo, Clearbit, and G2. A strong understanding of multi-touch attribution models and executive dashboard creation is also necessary. Experience in operationalizing GTM plays with speed and precision, collaborating with Sales, Field Marketing, and Product Marketing teams, and driving change management initiatives are key requirements. Familiarity with Legal and Compliance standards for marketing and GTM operations is important, as is experience partnering with SDR leadership to optimize queue management and sequence strategy.

Responsibilities

This role is responsible for architecting the technical infrastructure and leading strategic initiatives that convert engagement into pipeline and pipeline into revenue. Key responsibilities include architecting and implementing complex integrations across various marketing and sales platforms, building sophisticated lead scoring algorithms, and designing automated lifecycle progression rules and SLA monitoring systems. The Director will create multi-touch attribution models and executive dashboards to demonstrate campaign contribution to pipeline. They will operationalize GTM plays to reduce campaign time-to-launch, collaborate with sales and marketing teams on account plans, and refine ABM strategies. Leading strategic alignment across multiple departments, redesigning lead handoff processes, and establishing proactive collaboration with Legal and Compliance are also core duties. The role involves optimizing queue management and sequence strategy to increase meeting rates for key accounts and ensuring end-to-end campaign tracking infrastructure for accurate attribution and ROI analysis.

Skills

HubSpot
Salesforce
LeanData
Outreach
AI-driven tools
GTM workflows
Data accuracy
System architecture
Technical infrastructure
Marketing operations
Sales operations
Analytics platforms
SaaS

Backbase

Engagement banking platform for digital transformation

About Backbase

Backbase offers an Engagement Banking Platform that helps banks modernize their customer interactions and internal operations by replacing outdated IT systems. The platform allows banks to enhance customer journeys and eliminate operational silos, empowering both customers and employees. Backbase stands out by providing out-of-the-box web and mobile solutions, along with Model Bank accelerators that simplify digital transformation. The company generates revenue through platform usage fees, comprehensive documentation, and training, while also enabling banks to create unique features with their open APIs and SDK.

Amsterdam, NetherlandsHeadquarters
2003Year Founded
$128.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
FintechIndustries
1,001-5,000Employees

Benefits

Hybrid Work Options

Risks

Emerging regulations like the EU AI Act may increase compliance costs for Backbase.
Competition from other fintech companies could erode Backbase's market share.
Integration challenges with TD Bank may arise if customer expectations are not met.

Differentiation

Backbase's platform offers seamless integration with any back-end system for banks.
The company provides out-of-the-box web and mobile journeys for digital transformation.
Backbase's Model Bank accelerators embody industry best practices for rapid implementation.

Upsides

Partnership with TD Bank enhances digital experiences for over two million cardholders.
Collaboration with Seven expands Backbase's influence in Africa and the Middle East.
Increased AI adoption in banking offers Backbase opportunities to enhance platform capabilities.

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