Digital Marketing Manager at Strider Technologies

South Jordan, Utah, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

3–5 years of experience in marketing operations or a related role, with hands-on experience in marketing automation and CRM integrations
Proficiency in HubSpot, Salesforce, and data visualization tools (preferably Domo)
Strong analytical mindset with experience managing marketing KPIs and reporting
Experience managing marketing tech stacks, including data enrichment, web analytics, and lead routing tools
Exceptional project management, communication, and cross-functional collaboration skills
3–5 years of B2B digital marketing experience, ideally in SaaS, cybersecurity, or technology industries (preferred)
Proven success managing LinkedIn Ads and Google Ads campaigns (preferred)
Experience optimizing campaigns for lead quality and pipeline contribution, not just volume (preferred)
Familiarity with Salesforce (required) and HubSpot or similar marketing automation platforms (preferred)
Strong understanding of digital analytics, reporting, and campaign attribution (preferred)
Data-driven mindset with a bias for testing and optimization (preferred)

Responsibilities

Plan, launch, and optimize campaigns across LinkedIn, Google Ads, and other digital platforms
Manage paid media budgets and ensure spend is driving measurable ROI
Build and maintain organic strategies for LinkedIn, including content calendars and audience engagement
Partner with the sales team to ensure digital programs deliver high-quality leads that convert to pipeline
Develop nurture sequences and retargeting strategies to engage buyers throughout the funnel
Monitor lead quality and provide recommendations to improve conversion rates
Work with creative team to produce ad copy, test creative variations, and optimize performance against KPIs
Collaborate with marketing ops to ensure accurate tracking, attribution, and reporting
Support A/B testing strategies to continually refine digital performance
Use Salesforce, HubSpot (or equivalent), and analytics tools to measure performance across campaigns
Deliver actionable insights and recommendations to improve lead quality and campaign efficiency
Report regularly on pipeline contribution from digital marketing

Skills

LinkedIn Ads

Google Ads

Paid Media

Organic Social

Lead Generation

Demand Generation

B2B Marketing

Content Calendars

Retargeting

Nurture Sequences

Strider Technologies

Strategic intelligence using AI insights

About Strider Technologies

Strider Technologies provides strategic intelligence services that help organizations enhance their technology and innovation efforts. The company uses open source data and artificial intelligence to convert publicly available information into valuable insights. Strider serves a diverse range of clients, including those in the public, research, and academic sectors, by offering actionable data that helps them identify risks and seize opportunities in a competitive global landscape. One of Strider's key products is Shield, which integrates with existing security systems to deliver focused analysis of security events and proactive defense measures. The company updates its database monthly to ensure clients have access to the latest information, setting it apart from competitors by providing timely and relevant insights tailored to critical organizational needs.

Salt Lake City, UtahHeadquarters

2019Year Founded

$110.9MTotal Funding

SERIES_CCompany Stage

Consulting, Cybersecurity, AI & Machine LearningIndustries

51-200Employees