Paid Search Specialist
BarkleySalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
$72,500 – $85,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries
Requirements
- Extensive experience and/or proven track record in managing SEM campaigns (implied for working with big brands)
- Ability to manage complex and diverse portfolio of clients (big and small)
- Skills in planning, developing, and implementing comprehensive paid search strategies for direct response and new user acquisition
- Business acumen to identify business needs, campaign objectives, and growth opportunities
- Proficiency in creating and managing paid search accounts/campaigns on platforms like Google Ads®, Microsoft Ads®, Criteo®, etc
- Experience managing Search, Shopping, Display, Remarketing, App Install, and Video advertising campaigns
- Knowledge of direct response advertising strategies to drive sales revenue and/or qualified leads
- Ability to conduct keyword research and write ads (inferred from incomplete sentence)
Responsibilities
- Directly manage SEM campaigns across Google Ads and Microsoft Ads, making daily optimizations and updates
- Oversee all account activity for a book of clients
- Collaborate with managers from other channels
- Develop campaign strategies for your book of clients
- Work closely with client teams to understand business needs, performance objectives, and growth opportunities
- Utilize business acumen to grow client relationships and investments
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Paid Search Manager role?
The anticipated annual salary ranges from $72,500 to $85,000, based on factors like skill set, experience, education, certifications, and location.
Is this position remote, and what are the location options?
This is a remote-first position that can be performed remotely in most US states with some exclusions, and there are office hubs in Los Angeles, Chicago, and New York for in-person collaboration.
What skills and experience are required for this role?
The role requires direct management of SEM campaigns on Google Ads and Microsoft Ads, daily optimizations, overseeing account activity, collaborating with other channels, and developing campaign strategies, along with extensive experience or a proven track record.
What is the company culture like at Wpromote?
Wpromote has a remote-first culture prioritizing work-life balance, inclusivity, and great people, recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.
What benefits are offered for this position?
Benefits include unlimited PTO, extended holiday break, flexible schedules, work from anywhere options, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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