Senior Growth Marketing Manager, Paid Search
EarnIn$145,000 - $180,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 2+ years of experience in paid search management
- Proven track record of managing paid search campaigns
- Business acumen and understanding of business needs
- Ability to work closely with client teams to identify and understand campaign objectives
- Experience with paid search marketing platforms (Google Ads, Microsoft Ads, Criteo, etc.)
- Strong knowledge of search engine marketing (SEM) principles
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple campaigns simultaneously
- Experience with keyword research and ad copywriting
- Familiarity with remarketing and app install advertising strategies
- Experience with Google Analytics and Google Tag Manager
- Strong analytical and problem-solving skills
- Ability to meet deadlines and manage multiple priorities
- Experience with budgeting and campaign optimization
- Strong understanding of search engine algorithms and optimization techniques
Responsibilities
- Develop and implement comprehensive paid search strategies to drive direct response and new user acquisition for clients
- Utilize business acumen to work closely with client teams to identify and understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
- Create and manage paid search accounts/campaigns via various paid search marketing platforms
- Manage search, shopping, display, remarketing, app install, and video advertising campaigns
- Conduct keyword research, write ad copy, and optimize campaigns for maximum ROI
- Collaborate with direct response advertising strategies to drive sales revenue and/or qualified leads
- Work with client teams to identify and address campaign performance issues
- Conduct regular campaign analysis and reporting to ensure campaign optimization and ROI
- Stay up-to-date with industry trends and best practices in paid search marketing
- Participate in ongoing training and professional development to improve skills and knowledge
- Manage and maintain client relationships through regular communication and follow-up
- Meet deadlines and manage multiple campaigns simultaneously
- Develop and implement campaign strategies to meet business objectives and client needs
- Analyze campaign performance data and provide recommendations for improvement
- Collaborate with other teams to ensure seamless campaign execution and optimization
Skills
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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