Senior Product Marketing Manager, Analytics
FleetioSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, BiotechnologyIndustries
Requirements
Candidates must possess a Bachelor's or MBA in business, analytics, or a quantitative field, with over 10 years of experience in marketing, business analytics, or strategy. Deep expertise in global B2B SaaS or enterprise tech marketing, including funnel dynamics, digital performance metrics, and demand generation strategies, is essential. Proven ability to influence senior stakeholders with data, shape strategy, and drive business outcomes is required, along with robust cross-functional collaboration skills. Proficiency in modern marketing/sales platforms like Salesforce, Pardot, and web analytics, and the ability to leverage data from these systems, are necessary. Excellent communication and storytelling abilities are also key, with knowledge of ABM, PLG, and customer journey analysis being advantageous.
Responsibilities
The Digital Marketing Analyst will lead strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness. They will deliver actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention. Responsibilities include partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning. The analyst will evaluate marketing's impact on revenue and pipeline to inform budget allocation and investment strategies, translate complex data into clear narratives for senior executives, and champion marketing performance measurement, standardized reporting, and scalable systems.
Skills
Digital Marketing
B2B SaaS
Enterprise Tech
Funnel Dynamics
Digital Performance Metrics
Demand Generation
Data Analysis
Marketing Analytics
Business Analytics
Strategy
Salesforce
Pardot
Web Analytics
Cross-functional Collaboration
Reporting
Measurement Frameworks
Zoom
Video conferencing and online meeting solutions
About Zoom
Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.
San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Stock Options
Company Equity
Paid Vacation
Paid Sick Leave
Risks
Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.
Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.
Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.
Differentiation
Zoom offers a user-friendly interface with reliable performance for virtual meetings.
The platform supports diverse needs, including remote work, education, and telehealth.
Zoom's freemium model attracts a wide range of users with scalable subscription options.
Upsides
Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.
The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.
Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.
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