Analyst/ Senior Analyst, Marketing Strategy and Operations

About Transparent Partners

Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.

Practice Overview

The Accounts Practice is a mix of Client Service, Business Development and Operational Support. Accounts practitioners exhibit:

• Ownership: Possess the leadership capacity to hold all parties accountable. This includes self-accountability to maintain end to end ownership of projects, ensuring budgetary goals are achieved.
• Credibility: Relentlessly pursue the development of client relationships, striving to reach trusted advisor status. Earning client confidence through demonstrated ability, constantly adding value and repeated examples of dependability.
• Leadership: Are big thinkers who can guide our clients to new heights by providing strategic thought leadership. Unafraid to challenge the status quo and offer up bold, disruptive ideas.
• Empathy: Attack problems from the client’s point of view and keep their interests, attitudes and priorities top of mind. Seeking to understand through focused listening and serving as a client’s voice to third parties.
• Clarity: Make the complex understandable by simplifying technical jargon, decluttering broken processes and eliminating ambiguity. Carefully articulating and crystalizing recommendations through a collaborative and iterative process.
• Curiosity: Maintain an innate desire to learn - both the client's business challenges, as well as emerging trends and capabilities to better inform the approach. Asking thoughtful questions that reveal opportunities.

Position Overview

We are seeking a curious, driven and entrepreneurial Account Associate with a passion for digital marketing. This role supports the Account team in delivering against the client’s vision. They contribute to daily interactions with the client helping synthesize needs and disseminating the information across internal teams for activation. They support the creation of scoped deliverables- surfacing relevant research, aggregating key insights from discovery and developing narratives to convey findings. They are responsible for identifying key areas of opportunity for the organization both internal and client-facing.

Position Qualifications

• 4-year college degree in related field: MBA a plus
• Ability to take initiative and work in collaboration with internal team as well as external partners
• Strong commitment to successful management of projects across various functional teams
• Basic understanding of curiosity around Martech/Adtech, Consumer Data, Digital Marketing and/or Media
• Demonstrated ability to conduct research and apply that research in a meaningful way (i.e. competitive analysis, vendor capabilities, industry trends)
• Willingness to actively participate in meetings (internal and client facing)
• Ability to actively listen, demonstrate understanding and distill that information into deliverables (recap summaries, visual diagrams, presentations)
• Excellent time management and organizational skills with an eye for detail, while being able to see the big picture and keep an end goal in mind.
• Strong communication skills – both written and verbal

Responsibilities

Relationship Management

• Be the primary point of contact for work stream tasks, output development and delivery (internal and external) - developing relationships with targeted stakeholders inside client, agency and technology organizations

Communication and Meeting Facilitation

• Assist PM or lead coordination and scheduling of internal/external meetings
• Grow and maintain knowledge of Marketing technology systems, analytics frameworks, data strategy principles and change management models

Deliverable Excellence

• Assist in the development of cl