Growth Marketing Manager, Performance Marketing

Growth Marketing Manager, Performance Marketing

Position Overview

Maven is seeking a Growth Marketing Manager, Performance Marketing to own our paid marketing strategy and drive qualified lead generation in the competitive employee benefits space. This role is crucial for scaling our growth engine and expanding market presence. You will be responsible for developing and managing our paid strategy to generate demand, optimize performance, and scale results. You will own the relationship with our external performance marketing agency, develop strategic campaigns across paid channels, and collaborate closely with our sales team to ensure the generation of high-quality leads that convert to pipeline. This position reports to the Director of Growth Campaigns and is ideal for a hands-on, data-driven marketer adept at scaling paid channels, aggressive testing, and maximizing budget efficiency.

Responsibilities

• Own the B2B paid marketing strategy and drive qualified leads monthly through multi-channel campaigns across paid search, paid social, programmatic/display, retargeting, and other emerging channels.
• Manage our performance marketing agency, providing strategic direction and ensuring campaign execution aligns with integrated marketing initiatives.
• Maintain budget efficiency targets while improving lead quality scores and conversion rates through continuous optimization.
• Audit current programs and develop a testing roadmap for creative, audiences, bidding strategies, landing pages, and new channels.
• Conduct quarterly channel audits with our agency partner to identify new pipeline opportunities within the HR/benefits space.
• Collaborate with our brand design team to develop high-performing ads, content, landing pages, and other campaign deliverables that resonate with HR and benefits decision-makers.
• Partner with cross-functional teams such as Sales, Events, PMM, and CS to align channel plans to top-, mid-, and bottom-funnel objectives.
• Manage paid marketing budget across channels, working closely with the Director of Growth Campaigns on forecasting and reporting to leadership.
• Track and report on key metrics including MQLs, pipeline contribution, ROAS, and cost per opportunity, providing weekly performance updates.

Requirements

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Application Instructions

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Company Information

Maven is the world's largest virtual clinic for women and families, on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs.

Recognition and Awards:

Maven has been recognized for innovation and industry leadership, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital.

To learn more about Maven, visit us at mavenclinic.com.

Salary

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Location Type

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Employment Type

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