Growth Marketing Manager, Performance Marketing

Develop and manage the company's paid marketing strategy to generate demand, optimize performance, and scale results. Own the relationship with the external performance marketing agency, providing strategic direction and ensuring campaign execution aligns with integrated marketing initiatives. Maintain budget efficiency targets while improving lead quality scores and conversion rates through continuous optimization. Audit current programs and develop a testing roadmap for creative, audiences, bidding strategies, landing pages, and new channels. Conduct quarterly channel audits with the agency partner to identify new pipeline opportunities within the HR/benefits space. Collaborate with the brand design team to develop high-performing ads, content, landing pages, and other campaign deliverables. Partner with cross-functional teams such as Sales, Events, PMM, and CS to align channel plans to top-, mid-, and bottom-funnel objectives. Manage paid marketing budget across channels, working closely with the Director of Growth Campaigns on forecasting and reporting to leadership. Track and report on key metrics including MQLs, pipeline contribution, ROAS, and cost per opportunity, providing weekly performance updates.