Lead Product Marketing Manager, Data Products and Research
Spring HealthFull Time
Senior (5 to 8 years)
Candidates should have experience leading go-to-market strategy for data and insights products, including analytics, benchmarking, reporting, and ROI storytelling. A strong understanding of product marketing principles, including positioning, ICP definition, segmentation, and solutions mapping, is required. Experience operating as a strategic partner across Product, Sales, CX, Marketing, and BizOps is essential. Proven ability to translate complex product functionality into buyer-centric narratives and develop ROI-focused content and tools is necessary. Experience leading primary and secondary research programs for ICP validation, segmentation studies, and win/loss analysis is also required.
The Senior Product Marketing Manager will design and scale go-to-market frameworks, influence product roadmap by representing the voice of the market, and lead zero-to-one and expansion motions with executive-level narratives. They will serve as the go-to expert on reporting and analytics products, shape product strategy through market analysis and voice-of-buyer insights, and adapt external best practices to elevate product marketing standards. Responsibilities also include owning and operationalizing end-to-end go-to-market plans, building multi-wave, multi-channel campaigns, translating complex product functionality into differentiated narratives, developing ROI-focused content and tools, and building feedback loops to optimize messaging and campaign performance.
Fleet management software for tracking operations
Fleetio provides fleet management software that helps organizations track, analyze, and improve their fleet operations. The software allows users to manage vehicles, equipment, parts, and operators in a streamlined manner. It operates on a subscription-based model, generating revenue through software licenses. Fleetio's platform is designed to be user-friendly and collaborative, making it easier for clients to manage their assets effectively. Unlike many competitors, Fleetio focuses on continuous enhancements to meet the changing needs of its users. The goal of Fleetio is to help businesses of all sizes improve their operational efficiency and manage their fleets more effectively.