Fleetio

Senior Product Marketing Manager, Analytics

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Fleet Management, Transportation Technology, Data & AnalyticsIndustries

Requirements

Candidates should have experience leading go-to-market strategy for data and insights products, including analytics, benchmarking, reporting, and ROI storytelling. A strong understanding of product marketing principles, including positioning, ICP definition, segmentation, and solutions mapping, is required. Experience operating as a strategic partner across Product, Sales, CX, Marketing, and BizOps is essential. Proven ability to translate complex product functionality into buyer-centric narratives and develop ROI-focused content and tools is necessary. Experience leading primary and secondary research programs for ICP validation, segmentation studies, and win/loss analysis is also required.

Responsibilities

The Senior Product Marketing Manager will design and scale go-to-market frameworks, influence product roadmap by representing the voice of the market, and lead zero-to-one and expansion motions with executive-level narratives. They will serve as the go-to expert on reporting and analytics products, shape product strategy through market analysis and voice-of-buyer insights, and adapt external best practices to elevate product marketing standards. Responsibilities also include owning and operationalizing end-to-end go-to-market plans, building multi-wave, multi-channel campaigns, translating complex product functionality into differentiated narratives, developing ROI-focused content and tools, and building feedback loops to optimize messaging and campaign performance.

Skills

Product Marketing
Go-to-Market Strategy
Analytics
Benchmarking
Reporting
ROI Storytelling
Market Strategy
Positioning
ICP Definition
Segmentation
Solutions Mapping
Adoption Growth
Product Management
Sales Enablement
Customer Experience
Marketing
Business Operations
Roadmap Influence
Market Research
Competitive Analysis
Pricing Strategy
Messaging Development
Content Creation
Cross-functional Collaboration

Fleetio

Fleet management software for tracking operations

About Fleetio

Fleetio provides fleet management software that helps organizations track, analyze, and improve their fleet operations. The software allows users to manage vehicles, equipment, parts, and operators in a streamlined manner. It operates on a subscription-based model, generating revenue through software licenses. Fleetio's platform is designed to be user-friendly and collaborative, making it easier for clients to manage their assets effectively. Unlike many competitors, Fleetio focuses on continuous enhancements to meet the changing needs of its users. The goal of Fleetio is to help businesses of all sizes improve their operational efficiency and manage their fleets more effectively.

Birmingham, AlabamaHeadquarters
2012Year Founded
$165.3MTotal Funding
SERIES_CCompany Stage
Automotive & Transportation, Enterprise SoftwareIndustries
201-500Employees

Risks

Emerging competition from Nayax's EasyFuelPlus could challenge Fleetio's market share.
Integration issues with Razor Tracking may affect customer satisfaction and retention.
Reliance on partnerships for new features poses risks if partners face difficulties.

Differentiation

Fleetio offers a comprehensive fleet management system with global reach and diverse clientele.
The platform integrates with FuelCloud and Fill-Rite for enhanced on-site fuel management.
Fleetio's mobile app now supports Spanish, broadening its accessibility to Spanish-speaking users.

Upsides

Fleetio's partnership with Razor Tracking enhances its vehicle and asset management capabilities.
The rise of electric vehicles presents opportunities for specialized EV fleet management tools.
Fleetio's focus on sustainability aligns with growing trends in eco-friendly fleet operations.

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