Demand Generation Manager at Comfy

Nottingham, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Communications, MarketingIndustries

Requirements

Strong track record of delivering successful demand generation campaigns tied to concrete KPIs (e.g., MQLs, SQLs, pipeline generated, GP) in a B2B environment
Demonstrated experience working hand-in-hand with sales teams, understanding their challenges, and possessing the ability to motivate and hold both marketing and sales accountable for revenue results
Demonstrated understanding of how the Product – Marketing – Sales relationship functions, and extensive experience driving go-to-market activities that directly fuel demand
Highly competent in current marketing demand generation tactics, tools, and channels, both online (e.g., SEO, SEM, social media, email marketing) and offline
Proficient in using marketing analytics and data to drive targeted outcomes, adapt strategy, and optimize demand generation programs while in flight
Strong knowledge and hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and Salesforce CRM, specifically for lead management and campaign tracking
A confident copywriter with a keen eye for detail, capable of taking content from concept to delivering excellent digital experiences that drive engagement and conversions
Confident working with senior members of the executive team and external custom

Responsibilities

Crafting and executing a winning B2B demand generation strategy for Commify's diverse UK brands, aimed at achieving remarkable growth and directly enhancing sales pipelines
Designing and implementing effective prospect campaigns and field marketing initiatives, merging advanced marketing strategies with an in-depth knowledge of current digital B2B tactics to attract qualified leads
Developing, launching, and overseeing our Account-Based Marketing program, ensuring it aligns with sales objectives and fosters engagement with key accounts
Elevating our customer marketing initiatives with a focus on introducing new products and exploring cross-sell/upsell opportunities within our existing customer base, enhancing customer retention and lifetime value
Collaborating with global brand teams to make sure all UKI field marketing efforts adhere to our brand guidelines
Managing the UKI digital marketing assets, such as websites, CRM, and marketing materials, ensuring they're optimized for demand generation
Leading a rising partner/referral marketing program in conjunction with our global team, pinpointing new avenues for demand generation
Overseeing and analyzing marketing performance metrics (KPIs), with a particular emphasis on lead generation, pipeline contribution, and conversion rates
Partnering closely with our sales team and head of marketing to spot areas for enhancement and incremental improvements in demand generation strategies
Fostering strong relationships across the organization, particularly with sales and support teams, ensuring a smooth lead flow and alignment on revenue goals
Efficiently managing resources and budgets with a sharp focus on maximizing return on investment for demand generation efforts and maintaining a low Customer Acquisition Cost (CAC)

Skills

Demand Generation

B2B Marketing

Account-Based Marketing

ABM

Digital Marketing

CRM

Email Marketing

Social Media

Field Marketing

Partner Marketing

Comfy

SaaS platform for smart building management

About Comfy

Comfy provides a Software-as-a-Service (SaaS) platform that enhances workplace productivity, safety, and overall experience in the smart building market. The platform connects employees to essential information and services, allowing corporate real estate leaders to manage their global portfolios effectively. By utilizing data analytics and Internet of Things (IoT) technology, Comfy helps organizations make informed decisions to optimize space usage and improve employee well-being. The company differentiates itself through strong partnerships with companies like SAP and Salesforce, aiming to create better work environments for employees.

Oakland, CaliforniaHeadquarters

2013Year Founded

$19.3MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise Software, Real EstateIndustries

51-200Employees

Benefits

Market-leading software application centered on improving the workplace experience

Take-what-you-need vacation policy

Competitive salaries

Generous medical, dental and vision insurance

Matching 401k policy

Frequent team events (costumes optional)

Risks

Emerging competitors may challenge Comfy's market position.

Rapid tech advancements require significant R&D investment for Comfy.

Data privacy concerns could lead to regulatory challenges for Comfy.

Differentiation

Comfy integrates IoT and data analytics for smart building solutions.

Partnerships with SAP and Salesforce enhance Comfy's platform capabilities.

Comfy's SaaS model offers scalable solutions for global real estate portfolios.

Upsides

Growing demand for hybrid work solutions boosts Comfy's market potential.

Launch of Insights Access API strengthens Comfy's data analysis capabilities.

Advanced data analytics support informed decision-making in real estate.

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