[Remote] Director, Product Marketing at Carrot Fertility

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fertility, Healthcare, Family Building, Hormonal HealthcareIndustries

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-market strategyMessagingTeam LeadershipMentoringEditingBrand Voice

Questions & Answers

Common questions about this position

What team does this role manage and report to?

The role manages three Product Marketing Managers and a project manager, reporting to the VP of Marketing on the Marketing team.

What are the key responsibilities of the Director of Product Marketing?

Key responsibilities include leading and mentoring a team of PMMs, owning core product messaging and positioning, establishing OKRs, leading cross-functional projects, and setting the Product Marketing strategy bi-annually.

What is the work environment like for this position?

This role thrives in a fast-paced environment and involves cross-functional collaboration with Product, Sales, Customer Success, and other teams.

Is this role remote or office-based?

This information is not specified in the job description.

What makes a strong candidate for this Director of Product Marketing role?

A strong candidate excels at both strategy and execution, has leadership experience to mentor PMMs, and can drive cross-functional impact in a fast-paced setting.

Carrot Fertility

Global fertility care platform offering comprehensive support

About Carrot Fertility

Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, pregnancy support, and fertility preservation. The platform connects users with over 10,000 providers in more than 130 countries, ensuring inclusive access to care for individuals of all backgrounds. Carrot's unique single embryo transfer (SET) program has the highest success rates among fertility benefits providers, and it also claims to reduce C-section rates through expert support. The company's goal is to provide affordable and evidence-based fertility services to individuals and corporate partners.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$111.1MTotal Funding

SERIES_CCompany Stage

Financial Services, HealthcareIndustries

201-500Employees

Benefits

Healthcare coverage

Telehealth resources

Productivity stipend

Co-working spaces

Paid parental leave

401k

Home office stipend

Flexible time off policy

Risks

Increased competition from similar fertility care platforms may impact Carrot's market share.

Economic downturns could reduce corporate spending on fertility benefits, affecting Carrot's revenue.

Data privacy concerns with digital expansion may lead to regulatory scrutiny.

Differentiation

Carrot Fertility offers a pioneering single embryo transfer program with high success rates.

The company provides a comprehensive, inclusive fertility care platform across 130 countries.

Carrot's multilingual platform enhances accessibility, offering services in multiple languages and currencies.

Upsides

Growing demand for fertility benefits in corporate wellness programs boosts Carrot's market potential.

CarrotMatch platform enhances personalized and streamlined fertility care, improving user satisfaction.

Partnerships with health organizations enhance Carrot's integrated health solutions and market position.

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