Advertising Account Manager
CocoSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, AdvertisingIndustries
Requirements
- 3+ years’ experience implementing customer campaigns and strategies with deep knowledge of search and auction-based environments, measurement methodologies, and ad buying platforms (Search ads Criteo, DSPs Amazon, DV360, Trade Desk)
- Excellent communication and presentation skills
- Proven experience in campaign management and platform expertise
- Ability to build and maintain client relationships
- Experience in training and supporting cross-functional teams
- Good understanding of Ad technology and auction-based environments (Google / Adobe Analytics) and media buying platforms (ex. Google, Facebook, Pinterest, etc.)
- Proven ability to create and deliver persuasive presentations, POV statements, strategic and operational recommendations to internal stakeholders
- Great understanding of the Canadian Media landscape
- Experience with Retail media online experience (preferred)
Responsibilities
- Oversee campaign planning, coordination, execution, and optimization across various media channels to drive performance and revenue
- Drive the adoption and onboarding of advertisers to the Walmart Ads platform, including providing setup and best practices for successful campaign execution
- Monitor goals and key performance indicators for a portfolio of accounts to ensure on-schedule and full delivery of campaigns
- Proactively share optimization strategies for campaigns, propose media strategies, and track campaign stability
- Collaborate with internal stakeholders to troubleshoot technical issues
- Access and analyze data to pull relevant campaign results, supporting Account Management with insights to inform gaps and revenue growth opportunities
- Host status calls with account teams, deliver performance and pacing strategies, and escalate potential risks with resolutions
- Generate reports to support strategic recommendations and continuously identify operational efficiencies
- Partner with Sales and Account Managers to build and grow client relationships, attending client meetings as needed
- Develop and support the Campaign/Event Planning process, ensuring it is on time, accurate, and compliant with business rules
- Train cross-functional team members on campaign processes to maintain compliance and accuracy
Skills
Campaign Planning
Campaign Execution
Campaign Optimization
Media Strategy
Search Advertising
Auction-Based Advertising
Data Analysis
KPI Monitoring
Reporting
Client Relationship Management
Troubleshooting
Training
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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