[Remote] Director, Ad Operations at MyFitnessPal

New York, New York, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years of progressive experience in digital advertising operations, with at least 3 years in a leadership role managing teams
Deep expertise in ad servers (e.g., Google Ad Manager), SSPs, and DSPs

Responsibilities

Define the vision and long-term strategy for Ad Operations, ensuring alignment with business goals and revenue growth objectives
Build, grow, and mentor a high-performing Ad Ops team, fostering professional development and strong execution standards
Oversee the delivery and optimization of all direct-sold and programmatic campaigns, ensuring performance goals and client commitments are exceeded
Develop and own yield management strategies across direct and indirect channels, balancing revenue maximization with user experience
Act as a senior client-facing partner, collaborating with key advertisers and agencies to optimize campaign performance and strengthen long-term relationships
Manage and deepen relationships with SSPs, DSPs, and ad tech partners to unlock new revenue opportunities and maximize inventory performance
Partner with Product, Engineering, and Finance to implement new monetization strategies, improve reporting accuracy, and ensure flawless billing
Advocate for advertising needs within the broader organization, influencing product roadmaps and revenue initiatives

Skills

MyFitnessPal

Digital health platform for fitness tracking

About MyFitnessPal

MyFitnessPal is a digital health and fitness platform that helps users achieve their weight loss and wellness goals through a mobile app and website. Users can track their calorie intake, monitor exercise, and access personalized meal plans, along with articles on nutrition and fitness. The platform operates on a freemium model, offering basic features for free and premium subscriptions for advanced tools. MyFitnessPal aims to support individuals at all fitness levels by providing comprehensive resources for improving health and well-being.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$17.5MTotal Funding

BUYOUTCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Remote work flexibility

Physical office in Austin, TX

Annual, in-person company retreats

Company paid lunches & working sessions

Flexible time-off policy + flexible working hours (Unlimited PTO Plan)

Competitive medical, dental, and vision benefits

Safe Harbor 401K program

parental leave

Monthly Wellness Allowance

Reward & recognition platform

MyFitnessPal Premium

Modern Virtual Learning and Development Library

DEI Committee

Risks

Increased competition from free fitness apps could erode MyFitnessPal's market share.

The reliance on premium subscriptions may be risky if users prefer free alternatives.

The focus on protein and gut health may not appeal to all user segments.

Differentiation

MyFitnessPal offers a comprehensive database for food and nutrition tracking.

The app integrates gamification to motivate users in their health journey.

MyFitnessPal's voice log feature simplifies food tracking for premium users.

Upsides

MyFitnessPal's partnership with Medmate enhances its weight management solutions in Australia.

The app's new high protein meal plan educates users on protein's health benefits.

MyFitnessPal's community of 80 million users strengthens its market position.

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