Sr. Manager, Promotional Strategy & Partner Marketing

About Thrive Market

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

The Role

We’re looking for a strategic, data-driven marketer to lead our promotional and brand marketing programs, as the Sr. Manager, Promotional Strategy & Partner Marketing — someone equally excited about diving into campaign analytics as they are crafting the next big idea. You’ll own our high-volume promotional calendar, partner marketing initiatives, and onsite brand features, turning insights into strategies that drive growth, engagement, and discovery. From shaping category-wide promotions to delivering standout seasonal campaigns, you’ll collaborate across teams, manage budgets and P&Ls, and bring bold ideas to life. If you’re passionate about e-commerce, love blending creativity with analytics, and thrive in a fast-paced environment, this role is your chance to make a major impact.

Responsibilities

Promotional Strategy

• Lead the charge on reimagining our daily promotional strategy, overhauling a high-volume, fast-paced calendar to drive long-term company and category growth.
• Pull, analyze, and present promotional campaign performance data on a weekly, monthly, and quarterly basis — using these insights to inform ongoing adjustments and improvements.
• Use your deep understanding of what works (and what doesn’t) to fine-tune promotional financial forecasts and keep our operations running smoothly and efficiently.
• Oversee the promotional P&L for our owned brands (Thrive Market Goods, Rosey, wellmade & f.a.e.), leveraging data to advise on assortment inclusion and shape ongoing strategy.
• Support (and often headline!) company-wide and executive-level presentations, turning complex promotional results into clear, actionable narratives.

Brand Marketing

• Lead the charge on building high-volume, high-growth partner marketing programs that put our brands front and center — collaborating across multiple arms of the Marketing team to deliver best-in-class campaigns across email, social, blog, and beyond.
• Own internal P&L for partner marketing initiatives, ensuring that programs are strategically planned to meet and exceed annual funding goals.
• Own strategy and execution for onsite marketing features, including homepage banners, category headers, and seasonal spotlights, partnering closely with product and design to ensure high-visibility campaigns drive discovery, engagement and conversion.
• Oversee marketing efforts across all channels for key seasonal campaigns, creating fun, engaging, and seasonally relevant ideas that wow our members, drive deeper engagement, and surface new and exciting products.
• Identify and implement solutions and partnerships that drive efficiency, simplify processes, and enhance workflow, ensuring high-impact (and high-touch) projects move seamlessly from concept to completion.

Qualifications

E-commerce Expertise

• Proven experience in e-commerce, with a strong preference for backgrounds in CPG. You understand the landscape and know how to optimize strategies for maximum impact in a digital-first world.

Promotional Strategy Leadership

• Several years of hands-on experience managing and executing revenue-driving promotional strategies, with a clear point of view on what makes a campaign best-in-class and how to optimize for both engagement and revenue growth.