Sr. Manager, Promotional Strategy & Partner Marketing

Los Angeles, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, Health and WellnessIndustries

Requirements

Candidates should have proven experience in e-commerce, preferably in CPG, and several years of hands-on experience managing and executing revenue-driving promotional strategies. A strong understanding of what makes a campaign best-in-class and how to optimize for both engagement and revenue growth is required.

Responsibilities

The Sr. Manager, Promotional Strategy & Partner Marketing will lead the development and execution of promotional strategies and partner marketing programs to drive growth, engagement, and discovery. This includes managing the promotional calendar, analyzing campaign performance data, overseeing promotional P&Ls for owned brands, and leading marketing efforts for seasonal campaigns across various channels. They will also own onsite marketing features and identify solutions to enhance workflow efficiency.

Skills

Promotional Strategy

Partner Marketing

Data Analysis

Campaign Management

E-commerce

Budget Management

P&L Management

Marketing Programs

Brand Marketing

Seasonal Campaigns

Growth Strategy

Member Engagement

Thrive Market

Online grocery retailer for organic products

About Thrive Market

Thrive Market operates an online platform for purchasing organic and non-GMO food products, catering to health-conscious individuals and families. Customers pay an annual membership fee to access a wide variety of grocery items, often at prices up to 30% lower than traditional retailers, thanks to a price matching policy. The platform also features services like 24/7 access to a personal shopper, known as a Thrive Guide, and fast, carbon-neutral shipping, which enhance the shopping experience. Thrive Market stands out from competitors by focusing on organic and sustainably sourced products, aligning with the growing consumer trend towards healthy eating and convenience. The company's goal is to make healthy living accessible and affordable for everyone.

Los Angeles, CaliforniaHeadquarters

2013Year Founded

$234.8MTotal Funding

CONVERTIBLECompany Stage

Food & Agriculture, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Mental Health Support

Employee Discounts

Risks

Increased competition from Amazon Fresh and Walmart Grocery threatens market share.

Dependence on membership fees is risky during economic downturns.

Supply chain disruptions could affect product availability and customer satisfaction.

Differentiation

Thrive Market offers 70+ filters for personalized diet and lifestyle shopping.

The company provides carbon-neutral shipping, enhancing its eco-friendly brand image.

Membership model includes price matching, offering competitive pricing to customers.

Upsides

Partnership with Instacart enhances brand visibility and provides a new revenue stream.

Collaboration with rePurpose Global aligns with consumer demand for sustainability.

Exclusive collaborations, like with LesserEvil, tap into the growing healthy snacks market.

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