Associate Marketing Director - Digital and Consumer Connections at Abbott

Taguig City, National Capital Region, Philippines

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Profound understanding of the digital consumer journey and ability to leverage digital touchpoints for reach, e-commerce conversion, and CRM engagement
Experience guiding brand teams in developing and executing digital campaigns linked to e-commerce and CRM with clear KPIs and ROI targets
Ability to identify and manage partners/agencies for digital/mobile content, community management, content strategy, digital influencers/KOLs, including penetration into dark social and closed groups
Ownership and management of digital channels (websites, FB/YT, Viber, WhatsApp, eStore)
Expertise in monitoring/analyzing digital KPIs and competitive activity to recommend corrective actions/opportunities
Skills in building marketing team’s digital capabilities for organizational transformation
Active participation in marketing team business planning and decision-making
Knowledge of consumer acquisition/retention, CRM strategy, and industry best practices
Oversight of call center operations, including staffing, technologies, and engagement modes per consumer segment
Proficiency with Salesforce platform (SFDC and SFMC) for direct-to-consumer and marketing cloud capabilities
Ability to develop frameworks/dashboards for measuring/analyzing CRM performance, cost of acquisition/retention, and channel effectiveness
Experience in consumer segmentation and tailored marketing messages
Partnership management with external agencies, retail, and database partners for recruitment/retention
Leadership in S&OP for consumer inquiries/complaints
Budget control with rigorous tracking/prioritization
Strong internal/external interaction with executive-level management

Responsibilities

Drive digital transformation for Abbott Nutrition Philippines by understanding digital consumer journeys and leveraging touchpoints for incremental reach, e-commerce traffic/conversion, and CRM registration/engagement
Oversee development/execution of annual activation and CRM plans across brands with clear KPIs; participate in presentations to senior management
Create and oversee end-to-end consumer journeys to maximize lifetime value
Lead tracking/analysis of performance to meet KPIs and initiate corrective measures
Guide brand teams in best-in-class digital campaigns aligned with e-commerce/CRM and regulatory policies
Manage ANI digital channels
Develop annual direct-to-consumer engagement plans for new user generation, validation, retention, and lifetime value improvement across brands
Oversee call center team operations
Implement Salesforce capabilities
Develop performance measurement frameworks/dashboards for CRM ROI and resource prioritization
Lead consumer segmentation with brand marketing
Develop/evaluate partnerships with agencies and propose opportunities/challenges
Lead S&OP for consumer inquiries/complaints
Build partnerships with retail/database partners for user recruitment/retention
Assess competitive strategies/market insights for CRM recommendations
Control CRM budget to meet business commitments

Skills

Digital Marketing

CRM

E-commerce

Content Strategy

Influencer Marketing

KOL Management

Social Media Management

Facebook

YouTube

Viber

KPI Analysis

Digital Analytics

Campaign Management

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees