Associate Director, Sub-Regional Marketing Business Partner - France

About Illumina

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Associate Director, Sub-Regional Marketing Business Partner – France

Employment Type: Full time Location: France – Remote

The Role

This position sits within the Regional Field Marketing organization and serves as a key member of the sub-regional General Manager's (GMs) extended leadership team. The ideal candidate will be responsible for developing, managing, and implementing strategic marketing plans aligned to sub-regional business plans. This includes marketing strategies and go-to-market tactics for Illumina’s on-market product portfolio, and new product introductions, to reach target customer segments.

This role requires a strong understanding of:

• Healthcare, commercial, and research customer types
• Branding, content creation and deployment
• Digital marketing
• The unique needs of marketing in France

The position provides Marketing expertise, thought partnership, and support to the sub-regional commercial team and Channel Partners to facilitate and enable Marketing programs to achieve the sub-regional revenue goals. The role will be responsible for leveraging sub-regional market insights, product portfolio knowledge, and competitive intelligence to develop detailed Marketing plans targeting customer segments to drive demand and pipeline health. This will involve coordinating tactical flight plan execution using shared Programs, Events, Tradeshows and Digital resources within the Regional Field Marketing Team.

Why You

We are searching for a dynamic candidate who recognizes the potential of combining creativity and analytics to drive impactful, local marketing campaigns. To excel in this role, you will combine:

• Strong subject matter expertise and understanding of customer types and product portfolio
• Market awareness
• Business acumen
• Leadership skills

Cross-functional collaboration in a matrixed organization will be critical to success. This is an individual contributor role with high visibility, working in a cross-functional organization.

Key Responsibilities

• Formulate the marketing plan to support Illumina’s commercial goals in France.
• Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
• Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.
• Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
• Ensure that there is alignment of activities and product/segment strategies internally, as well as clear metrics associated with delivery and effectiveness of these activities.
• Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing for deployment.
• Assess customer pipeline Marketing key performance indicators (KPIs) in sub-region by stage.
• Aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall.

Employee Benefits

Illumina's employee benefits are industry-leading and include:

• Flexible time off
• Private medical insurance
• Compassion and care time off
• Leisure travel insurance
• Pension
• Employee stock purchasing program
• Volunteer time off
• And much more!