Finance Business Partner – Marketing

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not Specified

We are seeking a high-performing Marketing Finance Manager to join our Finance team. This role will serve as the primary partner for all marketing performance-related matters. The successful candidate will enhance visibility into the marketing funnel, establish controls for paid spending, ensure stringent financial discipline across acquisition channels, and drive clarity around ROI. You will collaborate closely with marketing, data engineering, and analytics teams to transform data into actionable insights and strategies.

Responsibilities

• Build and maintain models and dashboards to track performance across paid and organic channels.
• Collaborate with data engineering and marketing analytics to improve data pipelines, dashboarding, and reporting reliability.
• Write and review SQL/BigQuery queries for independent analysis of campaign performance; Python experience is a plus for automation and advanced analytics.
• Analyze customer acquisition costs (CAC), LTV, conversion rates, and ROI by channel, cohort, and segment.
• Identify trends, surface insights, and communicate findings clearly and compellingly to both finance and marketing stakeholders.
• Implement frameworks and controls to enforce budget restrictions on paid media and demand generation initiatives.
• Partner with marketing on creative testing, attribution, and campaign optimization.
• Act as a thought partner on trade-offs and resource allocation, ensuring financial discipline.
• Own key reporting for leadership and the board on marketing performance.
• Collaborate cross-functionally with data, growth, product, and ops teams as needed.

Requirements

• 3–5 years of experience in marketing analytics, FP&A, growth strategy, or a similar data-focused role.
• Strong analytical skills and comfort working with large datasets; advanced Excel/Sheets proficiency is required.
• Advanced proficiency in SQL (Google BigQuery preferred), with the ability to write queries independently and validate data accuracy.
• Python experience (e.g., Pandas, NumPy) is a plus, especially for forecasting, modeling, or automation.
• Experience partnering with engineering or data teams on pipeline and tooling improvements.
• Clear and persuasive communication skills, with the ability to present data effectively.
• Familiarity with digital marketing metrics, funnels, and attribution models.
• Proactive, detail-oriented, and highly organized.
• Experience working with marketing teams or in fast-paced startup environments is preferred.

About Wander

Wander is transforming the short-term rental industry. We manage every aspect of the home rental process, including booking, smart home technology, home management, and the homes themselves, to deliver an exceptional guest experience.

Our mission is to help people find their happy place, and our vision is to create the infrastructure for people to experience the world. Our home operations team is crucial in bringing these ideas to life through maintenance, upgrades, and smart home technology.

We are backed by renowned investors and comprise experienced startup operators. We foster a close-knit team environment with a strong work ethic and a shared growth-minded attitude.