[Remote] Lead, Regional Marketing (PCO) at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Senior CareIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field OR equivalent related experience
8+ years of experience building and executing highly impactful marketing strategies
Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing plans
Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
Excellent communication and presentation skills, with the ability to influence senior stakeholders and executive leadership
Expert knowledge and use of marketing frameworks
Experience working in a matrixed organization with cross-functional teams including clinical, operations, and sales
Ability to identify actionable insights and translate them into winning marketing strategies
Highly collaborative mindset and excellent relationship-building skills, including the ability to engage diverse stakeholders and subject-matter experts, and win their co-ownership in outcomes
Strong bias for results, a self-starter with strong organizational skills, who is thorough and demonstrates initiative, ownership and follow-through
Demonstrated success in developing and executing integrated marketing strategies across digital, traditional, and experiential channels
Preferred Qualifications
MBA or Master’s degree in marketing, advertising, communications or a related field
Experience in healthcare, senior services, or multi-site operations
Experience managing agency relationships and media planning

Responsibilities

Lead the development of regional marketing strategies across Southeast, West and Central regions, including emerging and established geographies
Serve as a strategic advisor to regional leadership, translating business priorities into actionable marketing plans
Align regional marketing efforts with enterprise goals, brand standards, and member needs
Use data and insights to evaluate full-funnel marketing impact and inform future strategy, including forecasting, budget management and performance optimization
Leverage advanced analytics, market research and predictive modeling to uncover emerging opportunities and risks across markets
Translate complex data into clear, actionable insights that guide enterprise-level decision making and long-term growth strategies
Champion test & learn culture that empowers the execution team to experiment, refine and scale approaches with evidence-driven outcomes
Collaborate cross-functionally with enterprise marketing, clinical, and sales teams to ensure alignment and maximize impact
Serve as the key relationship owner to senior business leaders, driving value in partnership, strategic planning, thoughtful stakeholder engagement and insightful performance analysis
Build strong partnerships with market and operational leaders to ensure marketing strategies are grounded in local priorities

Skills

Key technologies and capabilities for this role

Marketing StrategyData AnalyticsMarket ResearchPredictive ModelingBudget ManagementPerformance OptimizationStakeholder ManagementStrategic PlanningBrand ManagementCross-Functional Collaboration

Questions & Answers

Common questions about this position

What qualifications are required for the Lead, Regional Marketing role?

A Bachelor’s degree in Marketing, Business Administration, Communications, or related field (or equivalent experience) and 8+ years of experience building and executing highly impactful marketing strategies are required.

What key skills are needed for this position?

Strong analytical skills to interpret complex data and translate insights into actionable plans, deep empathy for the customer, and excellent communication and presentation skills to influence senior stakeholders are essential.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this marketing leadership role?

Candidates with 8+ years of experience in impactful marketing strategies, strong analytical skills for data-driven insights, and excellent stakeholder influence through communication and empathy will stand out.

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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