[Remote] Associate Director, Field Marketing at Upstream USA

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NonprofitIndustries

Requirements

Strategic, collaborative, and data-informed marketer capable of connecting marketing execution to measurable business outcomes in a mission-driven context
Experience in shaping and executing national marketing strategies to drive growth, brand awareness, credibility, and trust among healthcare organizations
Ability to oversee regional and field marketing efforts supporting business development and partnership expansion
Leadership skills to manage and mentor the Field Marketing Manager
Proficiency in monitoring, tracking, and analyzing lead acquisition and full-funnel marketing performance, leveraging insights, sales feedback, and funnel dynamics for optimization

Responsibilities

Contribute to the development and execution of annual marketing plans aligned with PCE and Expansion team priorities to drive lead generation and accelerate partnership conversion
Monitor, track, and analyze lead acquisition and full-funnel marketing performance, using insights, sales feedback, and funnel dynamics to identify optimization opportunities and strategic adjustments
Collaborate with the Director of Marketing to develop core marketing messages aligned with the brand narrative, adaptable for regional strategies and audiences
Support creation of national marketing materials (e.g., brochures, one-pagers, pitch decks, talking points, case studies) to drive recruitment efforts, ensuring alignment with strategy, brand messaging, and field team needs
Collaborate with internal stakeholders to ensure materials reflect current strategy and meet evolving needs
Contribute ideas for recruitment-focused content (e.g., webinars, conferences, video, Insights pieces)
Lead development of regional marketing strategies for North, South, and West regions as part of larger state plans
Lead execution of marketing efforts for the North region, in partnership with regional Expansion, PCE, and PTT teams
Maintain deep understanding of the sales funnel and marketing touchpoints to ensure effective tactics

Skills

Key technologies and capabilities for this role

Field MarketingMarketing StrategyBusiness DevelopmentPartnership ExpansionTeam ManagementMentoringBrand AwarenessHealthcare Marketing

Questions & Answers

Common questions about this position

What is the salary or compensation for the Associate Director, Field Marketing role?

This information is not specified in the job description.

Is this position remote or does it require office presence?

This information is not specified in the job description.

What key skills are required for the Associate Director, Field Marketing position?

The role requires strategic, collaborative, and data-informed marketing skills, with the ability to connect marketing execution to measurable business outcomes in a mission-driven context, plus experience managing and mentoring teams.

What is the team structure for this role?

The position reports to the Director of Partner Marketing and involves managing and mentoring the Field Marketing Manager.

What makes a strong candidate for this Field Marketing role?

Strong candidates are strategic, collaborative, data-informed marketers who can connect marketing to business outcomes in a mission-driven nonprofit, with experience in lead generation, partnership expansion, and team management.

Upstream USA

Nonprofit improving contraceptive access nationwide

About Upstream USA

Upstream USA aims to reduce unplanned pregnancies by providing equitable access to a variety of contraceptive options through partnerships with healthcare centers across the U.S. The organization enhances reproductive care by offering training and resources to healthcare providers, enabling them to better serve patients at risk of unintended pregnancies. Unlike many competitors, Upstream USA focuses on data-driven strategies that have demonstrated measurable success, such as a 24% decrease in unplanned pregnancies in Delaware. The ultimate goal is to expand opportunities for individuals by decreasing the rate of unplanned pregnancies.

Oakland, CaliforniaHeadquarters

2014Year Founded

VENTURE_UNKNOWNCompany Stage

Social Impact, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Professional Development Budget

Phone/Internet Stipend

Risks

Potential backlash from conservative groups could impact partnerships and funding.

Increasing competition in the reproductive health sector may challenge Upstream USA's market position.

Changes in federal funding priorities could affect grants and donations availability.

Differentiation

Upstream USA partners with healthcare centers to enhance contraceptive care access.

The organization uses data-driven strategies for sustainable reproductive health outcomes.

Upstream USA provides training and resources to healthcare providers for comprehensive contraceptive options.

Upsides

Telehealth expansion allows Upstream USA to reach more patients remotely.

AI integration enhances data-driven decision-making for optimizing contraceptive care strategies.

Public-private partnerships in healthcare expand Upstream USA's reach and resources.

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