Associate Director, Product Marketing - Wealth Benchmarks at S&P Global

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Wealth Management, Investment IndicesIndustries

Requirements

7+ years of professional experience in content/product marketing within financial services, with a strong focus on wealth benchmarks preferred
Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement
In-depth understanding of wealth management, investment strategies, and the product development lifecycle
Proven track record of developing successful product marketing strategies and campaigns that drive measurable results
Bachelor’s degree (Marketing, Communications, Business, or related field preferred)
Experience in Asset Management preferred
Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively
Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines

Responsibilities

Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s wealth benchmark products. Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that effectively communicate product features, benefits, and market insights
Develop and refine the positioning and messaging for S&P DJI’s wealth benchmark products. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, including institutional investors, financial advisors, and retail clients
Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of wealth benchmark offerings
Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive
Engage with key partners and clients to promote awareness and adoption of S&P DJI’s wealth benchmark products. Develop tailored marketing strategies to nurture relationships and drive product usage
Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments

Skills

Product Marketing

Content Strategy

Content Creation

Product Positioning

Messaging

Go-to-Market Strategy

Whitepapers

Case Studies

Webinars

Blog Posts

Market Insights

Wealth Management

Financial Marketing

S&P Global

Provides financial information and analytics services

About S&P Global

S&P Global provides financial information and analytics to a wide range of clients, including investors, corporations, and governments. The company offers services such as credit ratings, market intelligence, and indices, which help clients understand and navigate the global financial market. S&P Global's products work by utilizing advanced data analytics and research to deliver insights that assist clients in making informed decisions and managing risks. Unlike many competitors, S&P Global has a diverse range of divisions, including S&P Global Ratings and S&P Dow Jones Indices, which allows it to cater to various financial needs. The company's goal is to support clients in driving growth while also committing to corporate responsibility and positive societal impact.

New York City, New YorkHeadquarters

1917Year Founded

IPOCompany Stage

Data & Analytics, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Professional Development Budget

401(k) Company Match

Family Planning Benefits

Employee Discounts

Risks

Integration challenges with new acquisitions like ProntoNLP may cause operational issues.

Increased competition from AI-driven platforms like Brooklyn Investment Group.

Dependence on volatile credit ratings market could impact revenue stability.

Differentiation

S&P Global integrates advanced AI tools for superior financial analytics capabilities.

The company offers comprehensive ESG solutions, meeting growing sustainability demands.

S&P Global's diverse divisions provide a wide range of financial services globally.

Upsides

Acquisition of ProntoNLP boosts data analytics and sentiment scoring capabilities.

Rising demand for ESG data enhances S&P Global's market position.

Expansion into India strengthens S&P Global's research and insights offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free